Nike vs Puma:Which is more popular?
In September 2026, Nike had more branded searches than Puma among football boot brands in New Zealand. Nike had about 72,700 branded searches, while Puma had 28,600. Nike made up 29.5% of all football boot brand searches we track, and Puma accounted for 11.6%. When we asked ChatGPT and Google AI Overviews about football boot brands, both Nike and Puma appeared in all four answers. Nike was mentioned before Puma in three out of four answers.
Who do people search for more?
Nike, about 3 searches for every 1 for Puma
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Nike, named ahead of Puma in 3 of 4 answers
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Top football boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Nike and Puma showed up in all four answers. Nike was listed before Puma in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Adidas1st- Nike2nd
Mizuno3rd
Puma4th
New Balance5th
Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Puma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mizuno3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- New Balance1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Under Armour0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about football boot brands
4 answers
Asked ChatGPT
“Which football boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best football boot brands in New Zealand?”
Asked ChatGPT
“What's the best football boot brand in New Zealand for match play?”
Searched Google, AI Overview
“best football boots”
Searched Google, AI Overview
“kids football boots”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Nike or Puma more popular in search?
This chart shows how often people search Google for Nike and Puma by name. Each line represents a brand's share of searches for all six football boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Puma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Under Armour | Mizuno |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 27% | 24.4% | 10.1% | 3.9% | 1.4% |
| Nov 2025 | 34.9% | 28% | 23.2% | 9.1% | 3.8% | 1.1% |
| Dec 2025 | 36.6% | 24.7% | 22.5% | 11.2% | 3.8% | 1.1% |
| Jan 2026 | 36.2% | 23.9% | 24.4% | 9.8% | 3.9% | 1.8% |
| Feb 2026 | 34.1% | 26.3% | 24.5% | 9.4% | 3.6% | 2% |
| Mar 2026 | 33.1% | 28.2% | 23.6% | 10.2% | 3% | 1.9% |
| Apr 2026 | 31.5% | 27.2% | 25.5% | 10.2% | 3.6% | 2% |
| May 2026 | 29.7% | 28% | 28.1% | 9.2% | 3.3% | 1.8% |
| Jun 2026 | 28.4% | 25.8% | 27.8% | 13.5% | 3.1% | 1.4% |
| Jul 2026 | 29.7% | 27.5% | 24.6% | 12.8% | 3.8% | 1.6% |
| Aug 2026 | 31.2% | 26.7% | 25.6% | 11.3% | 3.6% | 1.5% |
| Sep 2026 | 29.5% | 27.2% | 26.7% | 11.6% | 3.4% | 1.6% |
How has the Nike and Puma comparison changed over the last 12 months?
3 findings
- Nike was ahead of Puma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nike’s share of searches among football boot brands in New Zealand moved from 33.1% to 29.5%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
- Across the 12 months ending September 2026, Puma’s share of searches among football boot brands in New Zealand moved from 10.1% to 11.6%, and its estimated monthly branded searches moved from 22.6K to 28.6K.
How did search popularity change for New Zealand football boot brands in September 2026?
2 changes
In September 2026, Nike lost share of searches among football boot brands in New Zealand, from 31.2% to 29.5%.
Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Nike’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nike
13 branded search terms
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike shorts
- nike shox
- nike socks
- nike tn
Puma
10 branded search terms
- puma
- puma ballet flats
- puma footy boots
- puma logos
- puma outlet
- puma sale
- puma speed cat
- puma speedcat
- puma wedge
- speedcat puma
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