Adidas vs New Balance:Which is more popular?
In September 2026, Adidas had more branded searches than New Balance among football boot brands in New Zealand. Adidas had about 67,000 branded searches, while New Balance had 65,700. Adidas made up 27.2% of all football boot brand searches we track, and New Balance accounted for 26.7%. When we asked ChatGPT and Google AI Overviews about football boot brands, Adidas appeared in all four answers and New Balance in one. Adidas was mentioned before New Balance in every answer.
Who do people search for more?
Adidas and New Balance are searched for about as often as each other.
Who does AI mention more?
Adidas, mentioned in every answer we collected
Who does AI recommend more?
Adidas, named ahead of New Balance in every answer
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Top football boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Adidas appeared in all four answers. New Balance was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Adidas was listed before New Balance in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adidas1st
Nike2nd
Mizuno3rd
Puma4th
New Balance5th
Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Puma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mizuno3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- New Balance1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Under Armour0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about football boot brands
4 answers
Asked ChatGPT
“Which football boot brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best football boot brands in New Zealand?”
Asked ChatGPT
“What's the best football boot brand in New Zealand for match play?”
Searched Google, AI Overview
“best football boots”
Searched Google, AI Overview
“kids football boots”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or New Balance more popular in search?
This chart shows how often people search Google for Adidas and New Balance by name. Each line represents a brand's share of searches for all six football boot brands we track, month by month, from searches in New Zealand.
Share of searches by month for Adidas, New Balance. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Under Armour | Mizuno |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 27% | 24.4% | 10.1% | 3.9% | 1.4% |
| Nov 2025 | 34.9% | 28% | 23.2% | 9.1% | 3.8% | 1.1% |
| Dec 2025 | 36.6% | 24.7% | 22.5% | 11.2% | 3.8% | 1.1% |
| Jan 2026 | 36.2% | 23.9% | 24.4% | 9.8% | 3.9% | 1.8% |
| Feb 2026 | 34.1% | 26.3% | 24.5% | 9.4% | 3.6% | 2% |
| Mar 2026 | 33.1% | 28.2% | 23.6% | 10.2% | 3% | 1.9% |
| Apr 2026 | 31.5% | 27.2% | 25.5% | 10.2% | 3.6% | 2% |
| May 2026 | 29.7% | 28% | 28.1% | 9.2% | 3.3% | 1.8% |
| Jun 2026 | 28.4% | 25.8% | 27.8% | 13.5% | 3.1% | 1.4% |
| Jul 2026 | 29.7% | 27.5% | 24.6% | 12.8% | 3.8% | 1.6% |
| Aug 2026 | 31.2% | 26.7% | 25.6% | 11.3% | 3.6% | 1.5% |
| Sep 2026 | 29.5% | 27.2% | 26.7% | 11.6% | 3.4% | 1.6% |
How has the Adidas and New Balance comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: New Balance took it in January 2026, Adidas took it in February 2026, New Balance took it in May 2026, Adidas took it in July 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among football boot brands in New Zealand moved from 27% to 27.2%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, New Balance’s share of searches among football boot brands in New Zealand moved from 24.4% to 26.7%, and its estimated monthly branded searches moved from 54.5K to 65.7K.
How did search popularity change for New Zealand football boot brands in September 2026?
2 changes
In September 2026, New Balance gained share of searches among football boot brands in New Zealand, from 25.6% to 26.7%.
In September 2026, Adidas gained share of searches among football boot brands in New Zealand, from 26.7% to 27.2%.
How are branded searches counted?
26 search terms
Brandwave collects information about searches that people make online using Adidas’ and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adidas
15 branded search terms
- adidas
- adidas adizero
- adidas campus
- adidas gazelle
- adidas jacket
- adidas logos
- adidas originals
- adidas outlets
- adidas predator
- adidas samba
- adidas samba og
- adidas slides
- adidas spezial
- adidas superstar
- adidas trackpants
New Balance
11 branded search terms
- new balance
- new balance 1080
- new balance 2002r
- new balance 530
- new balance 550
- new balance 574
- new balance 740
- new balance 9060
- new balance outlets
- newbalance
- newbalance 327
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