Brandwave

Kiehl's vs Neutrogena:Which is more popular?

In September 2026, Neutrogena had more branded searches than Kiehl's among face cleanser brands in New Zealand. Neutrogena had about 6,900 branded searches, while Kiehl's had 2,740. Neutrogena made up 7.4% of all face cleanser brand searches we track, and Kiehl's accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about face cleanser brands, Kiehl's appeared in one of the five answers and Neutrogena in none.

Among face cleanser brands in New Zealand in September 2026

Who do people search for more?

Neutrogena, about 3 searches for every 1 for Kiehl's

Neutrogena 6.9K searchesKiehl's 2.7K searches

Who does AI mention more?

Kiehl's, mentioned in 1 of 5 answers, Neutrogena in 0

Kiehl's in 1 of 5Neutrogena in 0 of 5

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Top face cleanser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kiehl's was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Neutrogena did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. Cetaphil2nd
  3. La Roche-Posay3rd
  4. COSRX4th
  5. The Ordinary5th
  6. Kiehl's6th
  7. Beauty of Joseon–
  8. Neutrogena–
  9. Aveeno–
  10. Bioderma–
  11. +4 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about face cleanser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Kiehl's or Neutrogena more popular in search?

This chart shows how often people search Google for Kiehl's and Neutrogena by name. Each line represents a brand's share of searches for all 14 face cleanser brands we track, month by month, from searches in New Zealand.

Kiehl's and Neutrogena among face cleanser brands in New Zealand, by month

Share of searches by month for Neutrogena, Kiehl's. The figures are in the table below the chart.

View monthly share of searches table
MonthLa Roche-PosayCeraVeCOSRXThe OrdinaryCetaphilBeauty of JoseonNeutrogenaAveenoKiehl'sBiodermaMedik8GarnierEucerinSKIN1004
Oct 202518.5%17.1%8.3%12%9.7%6.5%9%5.2%5.4%2.3%1.9%2%1.3%0.84%
Nov 202519.7%16%7.6%12.7%8.9%8.1%7.4%4.6%7%2%1.7%2.1%0.98%1.3%
Dec 202518.8%18.6%8.4%11.7%9.5%7.3%8.1%4.6%5.2%1.8%1.5%2.2%0.96%1.2%
Jan 202618.3%20.5%8.2%11.7%9.4%7.9%8%4.2%3.4%2.3%1.8%1.9%1.1%1.2%
Feb 202617.6%20.4%10%11.3%9.2%7%8.3%4.5%3.3%2.3%1.7%2.2%1.2%0.97%
Mar 202616.6%20%10.6%10.9%8.8%7.5%8.7%5%3.7%2.2%2%2.1%1.1%1.1%
Apr 202618.8%20%10%11.9%8.5%7%7.8%4.4%2.8%2.4%2.3%1.9%1%1.1%
May 202617%20%10.5%11.6%9.4%7.7%7.9%4.3%3.8%1.9%2.1%1.8%0.94%1%
Jun 202617.6%21.5%9.8%10.2%8.6%7.9%8.5%4.7%2.6%2.2%2.1%2%1.1%1%
Jul 202616.4%20.8%8.8%11%9.4%7.3%8.3%5.7%3.1%2.2%2.4%2.3%1.1%1.2%
Aug 202615.7%20.9%8.6%10.2%9.3%7.2%9.4%5.5%4.2%2.4%2.3%2.2%1.1%1.1%
Sep 202619%18.6%9.9%9.8%9.4%8.8%7.4%5.2%2.9%2.5%2.3%2.1%1.1%0.93%

How has the Kiehl's and Neutrogena comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand face cleanser brands in September 2026?

4 changes

  1. In September 2026, Beauty of Joseon overtook Neutrogena to rank 6th among face cleanser brands in New Zealand, with 8.8% of the searches.

  2. In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches.

  3. In September 2026, Neutrogena lost share of searches among face cleanser brands in New Zealand, from 9.4% to 7.4%.

  4. In September 2026, Kiehl's lost share of searches among face cleanser brands in New Zealand, from 4.2% to 2.9%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using Kiehl's’ and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kiehl's

5 branded search terms

  • kiehls
  • kiehls cleanser
  • kiehls facial cleanser
  • kiehls serum
  • kiehls skincare

Neutrogena

12 branded search terms

  • neutrogena
  • neutrogena body oil
  • neutrogena cleanser
  • neutrogena face wash
  • neutrogena gel moisturiser
  • neutrogena hand cream
  • neutrogena hydro boost
  • neutrogena moisturizer
  • neutrogena retinol
  • neutrogena serum
  • neutrogena skincare
  • neutrogena t gel

How the Brand Demand Index is measured

Other head-to-heads among face cleanser brands

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