Cetaphil vs COSRX:Which is more popular?
In September 2026, COSRX had more branded searches than Cetaphil among face cleanser brands in New Zealand. COSRX had about 9,330 branded searches, while Cetaphil had 8,850. COSRX made up 9.9% of all face cleanser brand searches we track, and Cetaphil accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about face cleanser brands, Cetaphil appeared in three of the five answers and COSRX in one. Cetaphil was mentioned before COSRX in three out of four answers.
Who do people search for more?
COSRX, about 5% more searches than Cetaphil
Who does AI mention more?
Cetaphil, mentioned in 3 of 5 answers, COSRX in 1
Who does AI recommend more?
Cetaphil, named ahead of COSRX in 3 of 4 answers
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Top face cleanser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. COSRX was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cetaphil was listed before COSRX in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Ordinary2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- COSRX1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Beauty of Joseon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bioderma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about face cleanser brands
5 answers
Asked ChatGPT
“Which face cleanser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best face cleanser brands in New Zealand?”
Asked ChatGPT
“What's the best face cleanser brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best face cleanser”
Searched Google, AI Overview
“gentle face cleanser”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Cetaphil or COSRX more popular in search?
This chart shows how often people search Google for Cetaphil and COSRX by name. Each line represents a brand's share of searches for all 14 face cleanser brands we track, month by month, from searches in New Zealand.
Share of searches by month for COSRX, Cetaphil. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | COSRX | The Ordinary | Cetaphil | Beauty of Joseon | Neutrogena | Aveeno | Kiehl's | Bioderma | Medik8 | Garnier | Eucerin | SKIN1004 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.5% | 17.1% | 8.3% | 12% | 9.7% | 6.5% | 9% | 5.2% | 5.4% | 2.3% | 1.9% | 2% | 1.3% | 0.84% |
| Nov 2025 | 19.7% | 16% | 7.6% | 12.7% | 8.9% | 8.1% | 7.4% | 4.6% | 7% | 2% | 1.7% | 2.1% | 0.98% | 1.3% |
| Dec 2025 | 18.8% | 18.6% | 8.4% | 11.7% | 9.5% | 7.3% | 8.1% | 4.6% | 5.2% | 1.8% | 1.5% | 2.2% | 0.96% | 1.2% |
| Jan 2026 | 18.3% | 20.5% | 8.2% | 11.7% | 9.4% | 7.9% | 8% | 4.2% | 3.4% | 2.3% | 1.8% | 1.9% | 1.1% | 1.2% |
| Feb 2026 | 17.6% | 20.4% | 10% | 11.3% | 9.2% | 7% | 8.3% | 4.5% | 3.3% | 2.3% | 1.7% | 2.2% | 1.2% | 0.97% |
| Mar 2026 | 16.6% | 20% | 10.6% | 10.9% | 8.8% | 7.5% | 8.7% | 5% | 3.7% | 2.2% | 2% | 2.1% | 1.1% | 1.1% |
| Apr 2026 | 18.8% | 20% | 10% | 11.9% | 8.5% | 7% | 7.8% | 4.4% | 2.8% | 2.4% | 2.3% | 1.9% | 1% | 1.1% |
| May 2026 | 17% | 20% | 10.5% | 11.6% | 9.4% | 7.7% | 7.9% | 4.3% | 3.8% | 1.9% | 2.1% | 1.8% | 0.94% | 1% |
| Jun 2026 | 17.6% | 21.5% | 9.8% | 10.2% | 8.6% | 7.9% | 8.5% | 4.7% | 2.6% | 2.2% | 2.1% | 2% | 1.1% | 1% |
| Jul 2026 | 16.4% | 20.8% | 8.8% | 11% | 9.4% | 7.3% | 8.3% | 5.7% | 3.1% | 2.2% | 2.4% | 2.3% | 1.1% | 1.2% |
| Aug 2026 | 15.7% | 20.9% | 8.6% | 10.2% | 9.3% | 7.2% | 9.4% | 5.5% | 4.2% | 2.4% | 2.3% | 2.2% | 1.1% | 1.1% |
| Sep 2026 | 19% | 18.6% | 9.9% | 9.8% | 9.4% | 8.8% | 7.4% | 5.2% | 2.9% | 2.5% | 2.3% | 2.1% | 1.1% | 0.93% |
How has the Cetaphil and COSRX comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: COSRX took it in February 2026, Cetaphil took it in July 2026, COSRX took it in September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among face cleanser brands in New Zealand moved from 9.7% to 9.4%, and its estimated monthly branded searches moved from 7.3K to 8.8K.
- Across the 12 months ending September 2026, COSRX’s share of searches among face cleanser brands in New Zealand moved from 8.3% to 9.9%, and its estimated monthly branded searches moved from 6.2K to 9.3K.
How did search popularity change for New Zealand face cleanser brands in September 2026?
2 changes
In September 2026, COSRX overtook The Ordinary and 2 others to rank 3rd among face cleanser brands in New Zealand, with 9.9% of the searches.
Estimated monthly branded searches for Cetaphil in New Zealand rose 20.9% over 12 measured months, from 7.3K to 8.8K in September 2026.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and COSRX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
8 branded search terms
- cetaphil
- cetaphil face moisturizer
- cetaphil face wash
- cetaphil lotion
- cetaphil moisturizer
- cetaphil serum
- cetaphil skincare
- cetaphil wash
COSRX
10 branded search terms
- cosrx
- cosrx cleanser
- cosrx face cleanser
- cosrx korean skincare
- cosrx serum
- cosrx skincare
- cosrx snail mucin
- cosrx sunscreen
- cosrx toner
- master patch cosrx
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