Equipment hire companies in New Zealand:Which brands are most popular in search?
In August 2026, Hirepool was the most searched among equipment hire companies in New Zealand, with an estimated 20.3K branded searches and 63.7% estimated Share of Search within this set.
Hirepool63.7%
Kennards Hire33.2%
Porter Hire3.1%
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Share of SearchLeaderboard
Compare the tool and equipment hire companies New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hirepool, Kennards Hire, Porter Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Hirepool | Kennards Hire | Porter Hire |
|---|---|---|---|
| Oct 2025 | 67.5% | 30% | 2.5% |
| Nov 2025 | 64.7% | 33% | 2.4% |
| Dec 2025 | 64.4% | 33.1% | 2.5% |
| Jan 2026 | 64.4% | 32.8% | 2.8% |
| Feb 2026 | 64.1% | 32.9% | 3% |
| Mar 2026 | 63.4% | 33.7% | 2.9% |
| Apr 2026 | 63.6% | 33.7% | 2.7% |
| May 2026 | 60.2% | 36.7% | 3% |
| Jun 2026 | 63.4% | 33.1% | 3.5% |
| Jul 2026 | 63.5% | 33.2% | 3.3% |
| Aug 2026 | 63.7% | 33.2% | 3.1% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.7% | 20.3K | +0.95% | +0.2 points | |
| 2, held 2nd | 33.2% | 10.6K | +0.48% | -0.1 points | |
| 3, held 3rd | 3.1% | 1K | -2.9% | -0.1 points |
1.
Hirepool63.7%
held 1st · 20.3K estimated branded searches · +0.95% vs prior month · +0.2 points
33.2%
held 2nd · 10.6K estimated branded searches · +0.48% vs prior month · -0.1 points
3.1%
held 3rd · 1K estimated branded searches · -2.9% vs prior month · -0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among equipment hire companies in New Zealand?
3 brands
In August 2026, Hirepool was the most searched among equipment hire companies in New Zealand, with an estimated 20.3K branded searches and 63.7% estimated Share of Search within this set. Kennards Hire is in 2nd place, 30.5 percentage points behind at 33.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hirepool | 67.5% → 63.7% | 67.5%Oct 2025 | 60.2%May 2026 | 1st |
| Kennards Hire | 30% → 33.2% | 36.7%May 2026 | 30%Oct 2025 | 2nd |
| Porter Hire | 2.5% → 3.1% | 3.5%Jun 2026 | 2.4%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Hirepool’s estimated Share of Search among equipment hire companies in New Zealand decreased from 67.5% to 63.7%.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire companies in New Zealand increased from 30% to 33.2%.
- Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, Hirepool’s estimated Share of Search among equipment hire companies in New Zealand peaked at 67.5% in October 2025 and was lowest at 60.2% in May 2026.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire companies in New Zealand peaked at 36.7% in May 2026 and was lowest at 30% in October 2025.
- Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand peaked at 3.5% in June 2026 and was lowest at 2.4% in November 2025.
How did search popularity change for New Zealand equipment hire companies in August 2026?
2 changes
Hirepool’s estimated Share of Search among equipment hire companies in New Zealand has gained ground for 3 months in a row, from 60.2% to 63.7% in August 2026.
Estimated monthly branded searches for Kennards Hire in New Zealand fell 16.8% over 11 measured months, from 12.7K to 10.6K in August 2026.
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