How popular isPorter Hire in search?
In August 2026, there were an estimated 1K branded searches for Porter Hire in New Zealand which held steady over the last 11 months. Porter Hire holds 3.1% estimated Share of Search among New Zealand equipment hire companies and is ranked 3rd of 3 competitors for search popularity.
Hirepool63.7%
Kennards Hire33.2%
Porter Hire3.1%
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Which equipment hire companies compete with Porter Hire?
Share of Search by month for Hirepool, Kennards Hire, Porter Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Hirepool | Kennards Hire | Porter Hire |
|---|---|---|---|
| Oct 2025 | 67.5% | 30% | 2.5% |
| Nov 2025 | 64.7% | 33% | 2.4% |
| Dec 2025 | 64.4% | 33.1% | 2.5% |
| Jan 2026 | 64.4% | 32.8% | 2.8% |
| Feb 2026 | 64.1% | 32.9% | 3% |
| Mar 2026 | 63.4% | 33.7% | 2.9% |
| Apr 2026 | 63.6% | 33.7% | 2.7% |
| May 2026 | 60.2% | 36.7% | 3% |
| Jun 2026 | 63.4% | 33.1% | 3.5% |
| Jul 2026 | 63.5% | 33.2% | 3.3% |
| Aug 2026 | 63.7% | 33.2% | 3.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.7% | 20.3K | +0.95% | +0.2 points | |
| 2, held 2nd | 33.2% | 10.6K | +0.48% | -0.1 points | |
| 3, held 3rd | 3.1% | 1K | -2.9% | -0.1 points |
1.
Hirepool63.7%
held 1st · 20.3K estimated branded searches · +0.95% vs prior month · +0.2 points
33.2%
held 2nd · 10.6K estimated branded searches · +0.48% vs prior month · -0.1 points
3.1%
held 3rd · 1K estimated branded searches · -2.9% vs prior month · -0.1 points
Compare search popularity between Porter Hire and its closest rivals
How has branded search demand for Porter Hire changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Porter Hire in New Zealand held steady, from 1.1K to 1K.
- Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand increased from 2.5% to 3.1%.
- Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand peaked at 3.5% in June 2026 and was lowest at 2.4% in November 2025.
How did search popularity change for New Zealand equipment hire companies in August 2026?
2 changes
Hirepool’s estimated Share of Search among equipment hire companies in New Zealand has gained ground for 3 months in a row, from 60.2% to 63.7% in August 2026.
Estimated monthly branded searches for Kennards Hire in New Zealand fell 16.8% over 11 measured months, from 12.7K to 10.6K in August 2026.
How is Porter Hire measured?
Brandwave collects information about searches that people make online using Porter Hire’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- porter hire
- porter hire near me
- porter hire nz
- porterhire
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Is Porter Hire your brand?
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