Kennards Hire vs Porter Hire:Which is more popular by branded search in New Zealand?
In August 2026, Kennards Hire had more branded searches than Porter Hire among equipment hire companies in New Zealand. Kennards Hire was estimated to have 10.6K branded searches compared to Porter Hire’s 1K, and held a 33.2% Share of Search versus Porter Hire’s 3.1%.
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Which is more popular in search, Kennards Hire or Porter Hire?
Compare the tool and equipment hire companies New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kennards Hire, Porter Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Hirepool | Kennards Hire | Porter Hire |
|---|---|---|---|
| Oct 2025 | 67.5% | 30% | 2.5% |
| Nov 2025 | 64.7% | 33% | 2.4% |
| Dec 2025 | 64.4% | 33.1% | 2.5% |
| Jan 2026 | 64.4% | 32.8% | 2.8% |
| Feb 2026 | 64.1% | 32.9% | 3% |
| Mar 2026 | 63.4% | 33.7% | 2.9% |
| Apr 2026 | 63.6% | 33.7% | 2.7% |
| May 2026 | 60.2% | 36.7% | 3% |
| Jun 2026 | 63.4% | 33.1% | 3.5% |
| Jul 2026 | 63.5% | 33.2% | 3.3% |
| Aug 2026 | 63.7% | 33.2% | 3.1% |
| Sep 2026 | — | — | — |
How has the Kennards Hire and Porter Hire comparison changed over the last 12 months?
3 findings
- Kennards Hire was ahead of Porter Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire companies in New Zealand moved from 30% to 33.2%, and its estimated monthly branded searches moved from 12.7K to 10.6K.
- Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for New Zealand equipment hire companies in August 2026?
1 change
Estimated monthly branded searches for Kennards Hire in New Zealand fell 16.8% over 11 measured months, from 12.7K to 10.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kennards Hire’s and Porter Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kennards Hire
11 branded search terms
- kennards hire
- kennards hire location
- kennards hire near me
- kennards hire newtown
- kennards hire nz
- kennards hire online
- kennards hire opening hours
- kennards hire scissor lift
- kennardshire
- kennardshire co nz
- kennardshire nz
Porter Hire
4 branded search terms
- porter hire
- porter hire near me
- porter hire nz
- porterhire
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.