How popular isHirepool in search?
In August 2026, there were an estimated 20.3K branded searches for Hirepool in New Zealand which is down 29.2% over the last 11 months. Hirepool holds 63.7% estimated Share of Search among New Zealand equipment hire companies and is ranked 1st of 3 competitors for search popularity.
Hirepool63.7%
Kennards Hire33.2%
Porter Hire3.1%
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Which equipment hire companies compete with Hirepool?
Share of Search by month for Hirepool, Kennards Hire, Porter Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Hirepool | Kennards Hire | Porter Hire |
|---|---|---|---|
| Oct 2025 | 67.5% | 30% | 2.5% |
| Nov 2025 | 64.7% | 33% | 2.4% |
| Dec 2025 | 64.4% | 33.1% | 2.5% |
| Jan 2026 | 64.4% | 32.8% | 2.8% |
| Feb 2026 | 64.1% | 32.9% | 3% |
| Mar 2026 | 63.4% | 33.7% | 2.9% |
| Apr 2026 | 63.6% | 33.7% | 2.7% |
| May 2026 | 60.2% | 36.7% | 3% |
| Jun 2026 | 63.4% | 33.1% | 3.5% |
| Jul 2026 | 63.5% | 33.2% | 3.3% |
| Aug 2026 | 63.7% | 33.2% | 3.1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.7% | 20.3K | +0.95% | +0.2 points | |
| 2, held 2nd | 33.2% | 10.6K | +0.48% | -0.1 points | |
| 3, held 3rd | 3.1% | 1K | -2.9% | -0.1 points |
1.
Hirepool63.7%
held 1st · 20.3K estimated branded searches · +0.95% vs prior month · +0.2 points
33.2%
held 2nd · 10.6K estimated branded searches · +0.48% vs prior month · -0.1 points
3.1%
held 3rd · 1K estimated branded searches · -2.9% vs prior month · -0.1 points
Compare search popularity between Hirepool and its closest rivals
How has branded search demand for Hirepool changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hirepool in New Zealand fell from 28.6K to 20.3K.
- Across the 11 months ending August 2026, Hirepool’s estimated Share of Search among equipment hire companies in New Zealand decreased from 67.5% to 63.7%.
- Across the 11 months ending August 2026, Hirepool’s estimated Share of Search among equipment hire companies in New Zealand peaked at 67.5% in October 2025 and was lowest at 60.2% in May 2026.
How did search popularity change for New Zealand equipment hire companies in August 2026?
2 changes
Hirepool’s estimated Share of Search among equipment hire companies in New Zealand has gained ground for 3 months in a row, from 60.2% to 63.7% in August 2026.
Estimated monthly branded searches for Kennards Hire in New Zealand fell 16.8% over 11 measured months, from 12.7K to 10.6K in August 2026.
How is Hirepool measured?
Brandwave collects information about searches that people make online using Hirepool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- hirepool
- hirepool car trailer
- hirepool co nz
- hirepool equipment
- hirepool ltd
- hirepool moorhouse
- hirepool near me
- hirepool nz
- hirepool portaloo
- hirepool puhinui
- hirepool thorndon
- hirepool trailer
- hirepool truck
- hirepool van hire
- hirepool vehicle hire
- hirepool vehicles
- hirepool water blaster
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Is Hirepool your brand?
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