Hirepool vs Porter Hire:Which is more popular by branded search in New Zealand?
In August 2026, Hirepool had more branded searches than Porter Hire among equipment hire companies in New Zealand. Hirepool was estimated to have 20.3K branded searches compared to Porter Hire’s 1K, and held a 63.7% Share of Search versus Porter Hire’s 3.1%.
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Which is more popular in search, Hirepool or Porter Hire?
Compare the tool and equipment hire companies New Zealand tradies and DIYers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hirepool, Porter Hire. The figures are in the table below the chart.
View monthly share of search table
| Month | Hirepool | Kennards Hire | Porter Hire |
|---|---|---|---|
| Oct 2025 | 67.5% | 30% | 2.5% |
| Nov 2025 | 64.7% | 33% | 2.4% |
| Dec 2025 | 64.4% | 33.1% | 2.5% |
| Jan 2026 | 64.4% | 32.8% | 2.8% |
| Feb 2026 | 64.1% | 32.9% | 3% |
| Mar 2026 | 63.4% | 33.7% | 2.9% |
| Apr 2026 | 63.6% | 33.7% | 2.7% |
| May 2026 | 60.2% | 36.7% | 3% |
| Jun 2026 | 63.4% | 33.1% | 3.5% |
| Jul 2026 | 63.5% | 33.2% | 3.3% |
| Aug 2026 | 63.7% | 33.2% | 3.1% |
| Sep 2026 | — | — | — |
How has the Hirepool and Porter Hire comparison changed over the last 12 months?
3 findings
- Hirepool was ahead of Porter Hire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hirepool’s estimated Share of Search among equipment hire companies in New Zealand moved from 67.5% to 63.7%, and its estimated monthly branded searches moved from 28.6K to 20.3K.
- Across the 11 months ending August 2026, Porter Hire’s estimated Share of Search among equipment hire companies in New Zealand moved from 2.5% to 3.1%, and its estimated monthly branded searches moved from 1.1K to 1K.
How did search popularity change for New Zealand equipment hire companies in August 2026?
1 change
Hirepool’s estimated Share of Search among equipment hire companies in New Zealand has gained ground for 3 months in a row, from 60.2% to 63.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hirepool’s and Porter Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hirepool
17 branded search terms
- hirepool
- hirepool car trailer
- hirepool co nz
- hirepool equipment
- hirepool ltd
- hirepool moorhouse
- hirepool near me
- hirepool nz
- hirepool portaloo
- hirepool puhinui
- hirepool thorndon
- hirepool trailer
- hirepool truck
- hirepool van hire
- hirepool vehicle hire
- hirepool vehicles
- hirepool water blaster
Porter Hire
4 branded search terms
- porter hire
- porter hire near me
- porter hire nz
- porterhire
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.