Egg brands in New Zealand:Which brands are most popular in search?
In August 2026, Woodland was the most searched among egg brands in New Zealand, with an estimated 300 branded searches and 48.4% estimated Share of Search within this set.
Woodland48.4%
Farmer Brown35.5%
Zeagold11.3%Frenz4.8%
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Share of SearchLeaderboard
Compare the free-range and barn egg brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Woodland, Farmer Brown, Zeagold, Frenz. The figures are in the table below the chart.
View monthly share of search table
| Month | Woodland | Farmer Brown | Zeagold | Frenz |
|---|---|---|---|---|
| Oct 2025 | 43.4% | 34% | 17% | 5.7% |
| Nov 2025 | 43.9% | 31.6% | 15.8% | 8.8% |
| Dec 2025 | 40.4% | 34.6% | 17.3% | 7.7% |
| Jan 2026 | 41.3% | 34.9% | 14.3% | 9.5% |
| Feb 2026 | 45.3% | 34% | 9.4% | 11.3% |
| Mar 2026 | 38.5% | 41.5% | 10.8% | 9.2% |
| Apr 2026 | 49.2% | 36.1% | 8.2% | 6.6% |
| May 2026 | 47.7% | 35.4% | 10.8% | 6.2% |
| Jun 2026 | 43.1% | 40.3% | 9.7% | 6.9% |
| Jul 2026 | 43.8% | 38.4% | 12.3% | 5.5% |
| Aug 2026 | 48.4% | 35.5% | 11.3% | 4.8% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 300 | -6.3% | +4.6 points | |
| 2, held 2nd | 35.5% | 220 | -21.4% | -2.9 points | |
| 3, held 3rd | 11.3% | 70 | -22.2% | -1 points | |
| 4, held 4th | 4.8% | 30 | -25% | -0.6 points |
1.
Woodland48.4%
held 1st · 300 estimated branded searches · -6.3% vs prior month · +4.6 points
35.5%
held 2nd · 220 estimated branded searches · -21.4% vs prior month · -2.9 points
3.
Zeagold11.3%
held 3rd · 70 estimated branded searches · -22.2% vs prior month · -1 points
4.
4.8%
held 4th · 30 estimated branded searches · -25% vs prior month · -0.6 points
Compare search popularity between leading brands
- Woodland vs Farmer Brown: compare search popularity
- Woodland vs Zeagold: compare search popularity
- Farmer Brown vs Zeagold: compare search popularity
- Compare any of these brands
Which brand is most popular in search among egg brands in New Zealand?
4 brands
In August 2026, Woodland was the most searched among egg brands in New Zealand, with an estimated 300 branded searches and 48.4% estimated Share of Search within this set. Farmer Brown is in 2nd place, 12.9 percentage points behind at 35.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Woodland | 43.4% → 48.4% | 49.2%Apr 2026 | 38.5%Mar 2026 | 1st |
| Farmer Brown | 34% → 35.5% | 41.5%Mar 2026 | 31.6%Nov 2025 | 2nd |
| Zeagold | 17% → 11.3% | 17.3%Dec 2025 | 8.2%Apr 2026 | 3rd |
| Frenz | 5.7% → 4.8% | 11.3%Feb 2026 | 4.8%Aug 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Woodland’s estimated Share of Search among egg brands in New Zealand increased from 43.4% to 48.4%.
- Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand increased from 34% to 35.5%.
- Across the 11 months ending August 2026, Zeagold’s estimated Share of Search among egg brands in New Zealand decreased from 17% to 11.3%.
- Across the 11 months ending August 2026, Frenz’s estimated Share of Search among egg brands in New Zealand decreased from 5.7% to 4.8%.
- Across the 11 months ending August 2026, Woodland’s estimated Share of Search among egg brands in New Zealand peaked at 49.2% in April 2026 and was lowest at 38.5% in March 2026.
- Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand peaked at 41.5% in March 2026 and was lowest at 31.6% in November 2025.
- Across the 11 months ending August 2026, Zeagold’s estimated Share of Search among egg brands in New Zealand peaked at 17.3% in December 2025 and was lowest at 8.2% in April 2026.
- Across the 11 months ending August 2026, Frenz’s estimated Share of Search among egg brands in New Zealand peaked at 11.3% in February 2026 and was lowest at 4.8% in August 2026.
How did search popularity change for New Zealand egg brands in August 2026?
4 changes
In August 2026, Woodland gained estimated Share of Search among egg brands in New Zealand, from 43.8% to 48.4%.
In August 2026, Farmer Brown lost estimated Share of Search among egg brands in New Zealand, from 38.4% to 35.5%.
In August 2026, Zeagold lost estimated Share of Search among egg brands in New Zealand, from 12.3% to 11.3%.
In August 2026, Frenz lost estimated Share of Search among egg brands in New Zealand, from 5.5% to 4.8%.
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