How popular isFrenz in search?
In August 2026, there were an estimated 30 branded searches for Frenz in New Zealand which held steady over the last 11 months. Frenz holds 4.8% estimated Share of Search among New Zealand egg brands and is ranked 4th of 4 competitors for search popularity.
Woodland48.4%
Farmer Brown35.5%
Zeagold11.3%Frenz4.8%
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Which egg brands compete with Frenz?
Share of Search by month for Woodland, Farmer Brown, Zeagold, Frenz. The figures are in the table below the chart.
View monthly share of search table
| Month | Woodland | Farmer Brown | Zeagold | Frenz |
|---|---|---|---|---|
| Oct 2025 | 43.4% | 34% | 17% | 5.7% |
| Nov 2025 | 43.9% | 31.6% | 15.8% | 8.8% |
| Dec 2025 | 40.4% | 34.6% | 17.3% | 7.7% |
| Jan 2026 | 41.3% | 34.9% | 14.3% | 9.5% |
| Feb 2026 | 45.3% | 34% | 9.4% | 11.3% |
| Mar 2026 | 38.5% | 41.5% | 10.8% | 9.2% |
| Apr 2026 | 49.2% | 36.1% | 8.2% | 6.6% |
| May 2026 | 47.7% | 35.4% | 10.8% | 6.2% |
| Jun 2026 | 43.1% | 40.3% | 9.7% | 6.9% |
| Jul 2026 | 43.8% | 38.4% | 12.3% | 5.5% |
| Aug 2026 | 48.4% | 35.5% | 11.3% | 4.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 300 | -6.3% | +4.6 points | |
| 2, held 2nd | 35.5% | 220 | -21.4% | -2.9 points | |
| 3, held 3rd | 11.3% | 70 | -22.2% | -1 points | |
| 4, held 4th | 4.8% | 30 | -25% | -0.6 points |
1.
Woodland48.4%
held 1st · 300 estimated branded searches · -6.3% vs prior month · +4.6 points
35.5%
held 2nd · 220 estimated branded searches · -21.4% vs prior month · -2.9 points
3.
Zeagold11.3%
held 3rd · 70 estimated branded searches · -22.2% vs prior month · -1 points
4.
4.8%
held 4th · 30 estimated branded searches · -25% vs prior month · -0.6 points
Compare search popularity between Frenz and its closest rivals
How has branded search demand for Frenz changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Frenz in New Zealand held steady at 30.
- Across the 11 months ending August 2026, Frenz’s estimated Share of Search among egg brands in New Zealand decreased from 5.7% to 4.8%.
- Across the 11 months ending August 2026, Frenz’s estimated Share of Search among egg brands in New Zealand peaked at 11.3% in February 2026 and was lowest at 4.8% in August 2026.
How did search popularity change for New Zealand egg brands in August 2026?
4 changes
In August 2026, Woodland gained estimated Share of Search among egg brands in New Zealand, from 43.8% to 48.4%.
In August 2026, Farmer Brown lost estimated Share of Search among egg brands in New Zealand, from 38.4% to 35.5%.
In August 2026, Zeagold lost estimated Share of Search among egg brands in New Zealand, from 12.3% to 11.3%.
In August 2026, Frenz lost estimated Share of Search among egg brands in New Zealand, from 5.5% to 4.8%.
How is Frenz measured?
Brandwave collects information about searches that people make online using Frenz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- frenz eggs
- frenz free range eggs
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Is Frenz your brand?
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