How popular isZeagold in search?
In August 2026, there were an estimated 70 branded searches for Zeagold in New Zealand which is down 22.2% over the last 11 months. Zeagold holds 11.3% estimated Share of Search among New Zealand egg brands and is ranked 3rd of 4 competitors for search popularity.
Woodland48.4%
Farmer Brown35.5%
Zeagold11.3%Frenz4.8%
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Which egg brands compete with Zeagold?
Share of Search by month for Woodland, Farmer Brown, Zeagold, Frenz. The figures are in the table below the chart.
View monthly share of search table
| Month | Woodland | Farmer Brown | Zeagold | Frenz |
|---|---|---|---|---|
| Oct 2025 | 43.4% | 34% | 17% | 5.7% |
| Nov 2025 | 43.9% | 31.6% | 15.8% | 8.8% |
| Dec 2025 | 40.4% | 34.6% | 17.3% | 7.7% |
| Jan 2026 | 41.3% | 34.9% | 14.3% | 9.5% |
| Feb 2026 | 45.3% | 34% | 9.4% | 11.3% |
| Mar 2026 | 38.5% | 41.5% | 10.8% | 9.2% |
| Apr 2026 | 49.2% | 36.1% | 8.2% | 6.6% |
| May 2026 | 47.7% | 35.4% | 10.8% | 6.2% |
| Jun 2026 | 43.1% | 40.3% | 9.7% | 6.9% |
| Jul 2026 | 43.8% | 38.4% | 12.3% | 5.5% |
| Aug 2026 | 48.4% | 35.5% | 11.3% | 4.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.4% | 300 | -6.3% | +4.6 points | |
| 2, held 2nd | 35.5% | 220 | -21.4% | -2.9 points | |
| 3, held 3rd | 11.3% | 70 | -22.2% | -1 points | |
| 4, held 4th | 4.8% | 30 | -25% | -0.6 points |
1.
Woodland48.4%
held 1st · 300 estimated branded searches · -6.3% vs prior month · +4.6 points
35.5%
held 2nd · 220 estimated branded searches · -21.4% vs prior month · -2.9 points
3.
Zeagold11.3%
held 3rd · 70 estimated branded searches · -22.2% vs prior month · -1 points
4.
4.8%
held 4th · 30 estimated branded searches · -25% vs prior month · -0.6 points
Compare search popularity between Zeagold and its closest rivals
How has branded search demand for Zeagold changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Zeagold in New Zealand fell from 90 to 70.
- Across the 11 months ending August 2026, Zeagold’s estimated Share of Search among egg brands in New Zealand decreased from 17% to 11.3%.
- Across the 11 months ending August 2026, Zeagold’s estimated Share of Search among egg brands in New Zealand peaked at 17.3% in December 2025 and was lowest at 8.2% in April 2026.
How did search popularity change for New Zealand egg brands in August 2026?
4 changes
In August 2026, Woodland gained estimated Share of Search among egg brands in New Zealand, from 43.8% to 48.4%.
In August 2026, Farmer Brown lost estimated Share of Search among egg brands in New Zealand, from 38.4% to 35.5%.
In August 2026, Zeagold lost estimated Share of Search among egg brands in New Zealand, from 12.3% to 11.3%.
In August 2026, Frenz lost estimated Share of Search among egg brands in New Zealand, from 5.5% to 4.8%.
How is Zeagold measured?
Brandwave collects information about searches that people make online using Zeagold’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- zeagold eggs
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Is Zeagold your brand?
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