Farmer Brown vs Frenz:Which is more popular by branded search in New Zealand?
In August 2026, Farmer Brown had more branded searches than Frenz among egg brands in New Zealand. Farmer Brown was estimated to have 220 branded searches compared to Frenz’s 30, and held a 35.5% Share of Search versus Frenz’s 4.8%.
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Which is more popular in search, Farmer Brown or Frenz?
Compare the free-range and barn egg brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Farmer Brown, Frenz. The figures are in the table below the chart.
View monthly share of search table
| Month | Woodland | Farmer Brown | Zeagold | Frenz |
|---|---|---|---|---|
| Oct 2025 | 43.4% | 34% | 17% | 5.7% |
| Nov 2025 | 43.9% | 31.6% | 15.8% | 8.8% |
| Dec 2025 | 40.4% | 34.6% | 17.3% | 7.7% |
| Jan 2026 | 41.3% | 34.9% | 14.3% | 9.5% |
| Feb 2026 | 45.3% | 34% | 9.4% | 11.3% |
| Mar 2026 | 38.5% | 41.5% | 10.8% | 9.2% |
| Apr 2026 | 49.2% | 36.1% | 8.2% | 6.6% |
| May 2026 | 47.7% | 35.4% | 10.8% | 6.2% |
| Jun 2026 | 43.1% | 40.3% | 9.7% | 6.9% |
| Jul 2026 | 43.8% | 38.4% | 12.3% | 5.5% |
| Aug 2026 | 48.4% | 35.5% | 11.3% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Farmer Brown and Frenz comparison changed over the last 12 months?
3 findings
- Farmer Brown was ahead of Frenz in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand moved from 34% to 35.5%, and its estimated monthly branded searches moved from 180 to 220.
- Across the 11 months ending August 2026, Frenz’s estimated Share of Search among egg brands in New Zealand moved from 5.7% to 4.8%, and its estimated monthly branded searches held steady at 30.
How did search popularity change for New Zealand egg brands in August 2026?
2 changes
In August 2026, Farmer Brown lost estimated Share of Search among egg brands in New Zealand, from 38.4% to 35.5%.
In August 2026, Frenz lost estimated Share of Search among egg brands in New Zealand, from 5.5% to 4.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Farmer Brown’s and Frenz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmer Brown
2 branded search terms
- farmer brown eggs
- farmer brown free range eggs
Frenz
2 branded search terms
- frenz eggs
- frenz free range eggs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.