Farmer Brown vs Woodland:Which is more popular by branded search in New Zealand?
In August 2026, Woodland had more branded searches than Farmer Brown among egg brands in New Zealand. Woodland was estimated to have 300 branded searches compared to Farmer Brown’s 220, and held a 48.4% Share of Search versus Farmer Brown’s 35.5%.
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Which is more popular in search, Farmer Brown or Woodland?
Compare the free-range and barn egg brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Woodland, Farmer Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Woodland | Farmer Brown | Zeagold | Frenz |
|---|---|---|---|---|
| Oct 2025 | 43.4% | 34% | 17% | 5.7% |
| Nov 2025 | 43.9% | 31.6% | 15.8% | 8.8% |
| Dec 2025 | 40.4% | 34.6% | 17.3% | 7.7% |
| Jan 2026 | 41.3% | 34.9% | 14.3% | 9.5% |
| Feb 2026 | 45.3% | 34% | 9.4% | 11.3% |
| Mar 2026 | 38.5% | 41.5% | 10.8% | 9.2% |
| Apr 2026 | 49.2% | 36.1% | 8.2% | 6.6% |
| May 2026 | 47.7% | 35.4% | 10.8% | 6.2% |
| Jun 2026 | 43.1% | 40.3% | 9.7% | 6.9% |
| Jul 2026 | 43.8% | 38.4% | 12.3% | 5.5% |
| Aug 2026 | 48.4% | 35.5% | 11.3% | 4.8% |
| Sep 2026 | — | — | — | — |
How has the Farmer Brown and Woodland comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Farmer Brown took it in March 2026, Woodland took it in April 2026.
- Across the 11 months ending August 2026, Farmer Brown’s estimated Share of Search among egg brands in New Zealand moved from 34% to 35.5%, and its estimated monthly branded searches moved from 180 to 220.
- Across the 11 months ending August 2026, Woodland’s estimated Share of Search among egg brands in New Zealand moved from 43.4% to 48.4%, and its estimated monthly branded searches moved from 230 to 300.
How did search popularity change for New Zealand egg brands in August 2026?
2 changes
In August 2026, Woodland gained estimated Share of Search among egg brands in New Zealand, from 43.8% to 48.4%.
In August 2026, Farmer Brown lost estimated Share of Search among egg brands in New Zealand, from 38.4% to 35.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Farmer Brown’s and Woodland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmer Brown
2 branded search terms
- farmer brown eggs
- farmer brown free range eggs
Woodland
3 branded search terms
- woodland eggs
- woodland eggs adopt me
- woodland free range eggs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.