Brandwave

Shift4 vs Verifone:Which is more popular?

In September 2026, Shift4 had more branded searches than Verifone among EFTPOS terminal providers in New Zealand. Shift4 had about 1,410 branded searches, while Verifone had 310. Shift4 made up 16.4% of all EFTPOS terminal provider searches we track, and Verifone accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about EFTPOS terminal providers, Shift4 appeared in all four answers and Verifone in three. Shift4 was mentioned before Verifone in every answer.

Among EFTPOS terminal providers in New Zealand in September 2026

Who do people search for more?

Shift4, about 5 searches for every 1 for Verifone

Shift4 1.4K searchesVerifone 310 searches

Who does AI mention more?

Shift4, mentioned in every answer we collected

Shift4 in 4 of 4Verifone in 3 of 4

Who does AI recommend more?

Shift4, named ahead of Verifone in every answer

Shift4 first in 3Verifone never first

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Top EFTPOS terminal providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shift4 appeared in all four answers. Verifone was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Shift4 was listed before Verifone in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shift41st
  2. Eftpos NZ2nd
  3. Windcave3rd
  4. Smartpay4th
  5. Verifone5th
  6. Skyzer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eftpos NZ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shift44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Windcave3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smartpay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Verifone3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Skyzer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about EFTPOS terminal providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Shift4 or Verifone more popular in search?

This chart shows how often people search Google for Shift4 and Verifone by name. Each line represents a brand's share of searches for all six EFTPOS terminal providers we track, month by month, from searches in New Zealand.

Shift4 and Verifone among EFTPOS terminal providers in New Zealand, by month

Share of searches by month for Shift4, Verifone. The figures are in the table below the chart.

View monthly share of searches table
MonthWindcaveEftpos NZShift4SmartpayVerifoneSkyzer
Oct 202551.1%23.7%1.6%18.8%3.3%1.6%
Nov 202541%28.6%2.9%21.6%3.6%2.3%
Dec 202548.5%22.5%1.5%21.4%3.8%2.2%
Jan 202646.6%25.3%1.4%20.5%3.7%2.7%
Feb 202644.7%24.2%4.7%19.6%3.5%3.2%
Mar 202635.3%24.5%15.7%18.5%2.9%3.1%
Apr 202638.8%20.5%17.8%17.1%3.1%2.7%
May 202641.4%22%15.5%15%3.2%2.9%
Jun 202641.3%22%15.9%14.9%3%2.9%
Jul 202643%23%16.3%12%3.3%2.5%
Aug 202642.7%22.7%16.4%11.9%3.3%3%
Sep 202642.3%23.3%16.4%11.9%3.6%2.4%

How has the Shift4 and Verifone comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Shift4 took it in February 2026.
  • Across the 12 months ending September 2026, Shift4’s share of searches among EFTPOS terminal providers in New Zealand moved from 1.6% to 16.4%, and its estimated monthly branded searches moved from 140 to 1.4K.
  • Across the 12 months ending September 2026, Verifone’s share of searches among EFTPOS terminal providers in New Zealand moved from 3.3% to 3.6%, and its estimated monthly branded searches moved from 290 to 310.

How did search popularity change for New Zealand EFTPOS terminal providers in September 2026?

1 change
  1. Estimated monthly branded searches for Shift4 in New Zealand rose 907.1% over 12 measured months, from 140 to 1.4K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Shift4’s and Verifone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shift4

3 branded search terms

  • shift4
  • shift4 eftpos
  • shift4 eftpos machine

Verifone

4 branded search terms

  • verifone card terminal
  • verifone eftpos
  • verifone eftpos machine
  • verifone terminal

How the Brand Demand Index is measured

Other head-to-heads among EFTPOS terminal providers

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