Brandwave

Shift4 vs Windcave:Which is more popular?

In September 2026, Windcave had more branded searches than Shift4 among EFTPOS terminal providers in New Zealand. Windcave had about 3,650 branded searches, while Shift4 had 1,410. Windcave made up 42.3% of all EFTPOS terminal provider searches we track, and Shift4 accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about EFTPOS terminal providers, Shift4 appeared in all four answers and Windcave in three. Shift4 was mentioned before Windcave in every answer.

Among EFTPOS terminal providers in New Zealand in September 2026

Who do people search for more?

Windcave, about 3 searches for every 1 for Shift4

Windcave 3.6K searchesShift4 1.4K searches

Who does AI mention more?

Shift4, mentioned in every answer we collected

Shift4 in 4 of 4Windcave in 3 of 4

Who does AI recommend more?

Shift4, named ahead of Windcave in every answer

Shift4 first in 3Windcave never first

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Top EFTPOS terminal providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shift4 appeared in all four answers. Windcave was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shift4 was listed before Windcave in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shift41st
  2. Eftpos NZ2nd
  3. Windcave3rd
  4. Smartpay4th
  5. Verifone5th
  6. Skyzer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Eftpos NZ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shift44 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Windcave3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smartpay3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Verifone3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Skyzer0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about EFTPOS terminal providers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Shift4 or Windcave more popular in search?

This chart shows how often people search Google for Shift4 and Windcave by name. Each line represents a brand's share of searches for all six EFTPOS terminal providers we track, month by month, from searches in New Zealand.

Shift4 and Windcave among EFTPOS terminal providers in New Zealand, by month

Share of searches by month for Windcave, Shift4. The figures are in the table below the chart.

View monthly share of searches table
MonthWindcaveEftpos NZShift4SmartpayVerifoneSkyzer
Oct 202551.1%23.7%1.6%18.8%3.3%1.6%
Nov 202541%28.6%2.9%21.6%3.6%2.3%
Dec 202548.5%22.5%1.5%21.4%3.8%2.2%
Jan 202646.6%25.3%1.4%20.5%3.7%2.7%
Feb 202644.7%24.2%4.7%19.6%3.5%3.2%
Mar 202635.3%24.5%15.7%18.5%2.9%3.1%
Apr 202638.8%20.5%17.8%17.1%3.1%2.7%
May 202641.4%22%15.5%15%3.2%2.9%
Jun 202641.3%22%15.9%14.9%3%2.9%
Jul 202643%23%16.3%12%3.3%2.5%
Aug 202642.7%22.7%16.4%11.9%3.3%3%
Sep 202642.3%23.3%16.4%11.9%3.6%2.4%

How has the Shift4 and Windcave comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand EFTPOS terminal providers in September 2026?

2 changes
  1. Estimated monthly branded searches for Shift4 in New Zealand rose 907.1% over 12 measured months, from 140 to 1.4K in September 2026.

  2. Estimated monthly branded searches for Windcave in New Zealand fell 18.7% over 12 measured months, from 4.5K to 3.6K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Shift4’s and Windcave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shift4

3 branded search terms

  • shift4
  • shift4 eftpos
  • shift4 eftpos machine

Windcave

3 branded search terms

  • windcave
  • windcave eftpos machine
  • windcave ltd

How the Brand Demand Index is measured

Other head-to-heads among EFTPOS terminal providers

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