Brandwave

Ecommerce personalisation platforms in New Zealand:Which brands are most popular in search?

In August 2026, Nosto was the most searched among ecommerce personalisation platforms in New Zealand, with an estimated 60 branded searches and 33.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Nosto33.3%
  2. Rebuy22.2%
  3. Bloomreach16.7%
  4. Dynamic Yield16.7%
  5. Recombee11.1%

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Share of SearchLeaderboard

Compare product recommendation and personalisation platforms available to New Zealand online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ecommerce personalisation platforms in New Zealand, by month

Share of Search by month for Nosto, Rebuy, Bloomreach, Dynamic Yield, Recombee. The figures are in the table below the chart.

View monthly share of search table
MonthNostoRebuyBloomreachDynamic YieldRecombee
Oct 202518.8%25%12.5%37.5%6.3%
Nov 202513%17.4%30.4%34.8%4.3%
Dec 202514.3%21.4%21.4%35.7%7.1%
Jan 202627.3%36.4%18.2%9.1%9.1%
Feb 202615%20%20%40%5%
Mar 202627.3%22.7%13.6%31.8%4.5%
Apr 202621.4%28.6%14.3%28.6%7.1%
May 202630%20%10%35%5%
Jun 202635%15%15%30%5%
Jul 202615.8%15.8%21.1%31.6%15.8%
Aug 202633.3%22.2%16.7%16.7%11.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Nosto

    33.3%

    moved from 3rd to 1st · 60 estimated branded searches · +100% vs prior month · +17.5 points

  2. 2.Rebuy

    22.2%

    moved from 4th to 2nd · 40 estimated branded searches · +33.3% vs prior month · +6.4 points

  3. 3.Bloomreach

    16.7%

    moved from 2nd to 3rd · 30 estimated branded searches · -25% vs prior month · -4.4 points

  4. 4.Dynamic Yield

    16.7%

    moved from 1st to 4th · 30 estimated branded searches · -50% vs prior month · -14.9 points

  5. 5.Recombee

    11.1%

    held 5th · 20 estimated branded searches · -33.3% vs prior month · -4.7 points

Compare search popularity between leading brands

Which brand is most popular in search among ecommerce personalisation platforms in New Zealand?

In August 2026, Nosto was the most searched among ecommerce personalisation platforms in New Zealand, with an estimated 60 branded searches and 33.3% estimated Share of Search within this set. Rebuy is in 2nd place, 11.1 percentage points behind at 22.2% Share of Search.

New Zealand ecommerce personalisation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nosto18.8% → 33.3%35%Jun 202613%Nov 20253rd → 1st
Rebuy25% → 22.2%36.4%Jan 202615%Jun 20262nd
Bloomreach12.5% → 16.7%30.4%Nov 202510%May 20264th → 3rd
Dynamic Yield37.5% → 16.7%40%Feb 20269.1%Jan 20261st → 4th
Recombee6.3% → 11.1%15.8%Jul 20264.3%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 18.8% to 33.3%.
  • Across the 11 months ending August 2026, Rebuy’s estimated Share of Search among ecommerce personalisation platforms in New Zealand decreased from 25% to 22.2%.
  • Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 12.5% to 16.7%.
  • Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among ecommerce personalisation platforms in New Zealand decreased from 37.5% to 16.7%.
  • Across the 11 months ending August 2026, Recombee’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 6.3% to 11.1%.
  • Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 35% in June 2026 and was lowest at 13% in November 2025.
  • Across the 11 months ending August 2026, Rebuy’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 36.4% in January 2026 and was lowest at 15% in June 2026.
  • Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 30.4% in November 2025 and was lowest at 10% in May 2026.
  • Across the 11 months ending August 2026, Dynamic Yield’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 40% in February 2026 and was lowest at 9.1% in January 2026.
  • Across the 11 months ending August 2026, Recombee’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 15.8% in July 2026 and was lowest at 4.3% in November 2025.
  • Across the 11 months ending August 2026, Nosto rose from 3rd to 1st among ecommerce personalisation platforms in New Zealand.
  • Across the 11 months ending August 2026, Bloomreach rose from 4th to 3rd among ecommerce personalisation platforms in New Zealand.
  • Across the 11 months ending August 2026, Dynamic Yield fell from 1st to 4th among ecommerce personalisation platforms in New Zealand.

How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026?

  1. In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%.

  2. In August 2026, Rebuy overtook Bloomreach to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%.

  3. In August 2026, Dynamic Yield lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 31.6% to 16.7%.

  4. In August 2026, Recombee lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 15.8% to 11.1%.

  5. In August 2026, Bloomreach lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 21.1% to 16.7%.

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