How popular isNosto in search?
In August 2026, there were an estimated 60 branded searches for Nosto in New Zealand which is up 100% over the last 11 months. Nosto holds 33.3% estimated Share of Search among New Zealand ecommerce personalisation platforms and is ranked 1st of 5 competitors for search popularity.
Nosto33.3%
Rebuy22.2%
Bloomreach16.7%
Dynamic Yield16.7%
Recombee11.1%
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Which ecommerce personalisation platforms compete with Nosto?
Share of Search by month for Nosto, Rebuy, Bloomreach, Dynamic Yield, Recombee. The figures are in the table below the chart.
View monthly share of search table
| Month | Nosto | Rebuy | Bloomreach | Dynamic Yield | Recombee |
|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 25% | 12.5% | 37.5% | 6.3% |
| Nov 2025 | 13% | 17.4% | 30.4% | 34.8% | 4.3% |
| Dec 2025 | 14.3% | 21.4% | 21.4% | 35.7% | 7.1% |
| Jan 2026 | 27.3% | 36.4% | 18.2% | 9.1% | 9.1% |
| Feb 2026 | 15% | 20% | 20% | 40% | 5% |
| Mar 2026 | 27.3% | 22.7% | 13.6% | 31.8% | 4.5% |
| Apr 2026 | 21.4% | 28.6% | 14.3% | 28.6% | 7.1% |
| May 2026 | 30% | 20% | 10% | 35% | 5% |
| Jun 2026 | 35% | 15% | 15% | 30% | 5% |
| Jul 2026 | 15.8% | 15.8% | 21.1% | 31.6% | 15.8% |
| Aug 2026 | 33.3% | 22.2% | 16.7% | 16.7% | 11.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 33.3% | 60 | +100% | +17.5 pointsmoved from 3rd to 1st | |
| 2, moved from 4th to 2nd | 22.2% | 40 | +33.3% | +6.4 pointsmoved from 4th to 2nd | |
| 3, moved from 2nd to 3rd | 16.7% | 30 | -25% | -4.4 pointsmoved from 2nd to 3rd | |
| 4, moved from 1st to 4th | 16.7% | 30 | -50% | -14.9 pointsmoved from 1st to 4th | |
| 5, held 5th | 11.1% | 20 | -33.3% | -4.7 points |
1.
Nosto33.3%
moved from 3rd to 1st · 60 estimated branded searches · +100% vs prior month · +17.5 points
2.
Rebuy22.2%
moved from 4th to 2nd · 40 estimated branded searches · +33.3% vs prior month · +6.4 points
16.7%
moved from 2nd to 3rd · 30 estimated branded searches · -25% vs prior month · -4.4 points
16.7%
moved from 1st to 4th · 30 estimated branded searches · -50% vs prior month · -14.9 points
5.
Recombee11.1%
held 5th · 20 estimated branded searches · -33.3% vs prior month · -4.7 points
Compare search popularity between Nosto and its closest rivals
How has branded search demand for Nosto changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nosto in New Zealand rose from 30 to 60.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand increased from 18.8% to 33.3%.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand peaked at 35% in June 2026 and was lowest at 13% in November 2025.
- Across the 11 months ending August 2026, Nosto rose from 3rd to 1st among ecommerce personalisation platforms in New Zealand.
How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026?
5 changes
In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%.
In August 2026, Rebuy overtook Bloomreach to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%.
In August 2026, Dynamic Yield lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 31.6% to 16.7%.
In August 2026, Recombee lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 15.8% to 11.1%.
In August 2026, Bloomreach lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 21.1% to 16.7%.
How is Nosto measured?
Brandwave collects information about searches that people make online using Nosto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- nosto
- nosto com
- nosto company
- nosto personalisation
- nosto personalization
- nosto pricing
- nosto search
- nosto solution
- stackla nosto
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Is Nosto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.