Nosto vs Rebuy:Which is more popular by branded search in New Zealand?
In August 2026, Nosto had more branded searches than Rebuy among ecommerce personalisation platforms in New Zealand. Nosto was estimated to have 60 branded searches compared to Rebuy’s 40, and held a 33.3% Share of Search versus Rebuy’s 22.2%.
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Which is more popular in search, Nosto or Rebuy?
Compare product recommendation and personalisation platforms available to New Zealand online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nosto, Rebuy. The figures are in the table below the chart.
View monthly share of search table
| Month | Nosto | Rebuy | Bloomreach | Dynamic Yield | Recombee |
|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 25% | 12.5% | 37.5% | 6.3% |
| Nov 2025 | 13% | 17.4% | 30.4% | 34.8% | 4.3% |
| Dec 2025 | 14.3% | 21.4% | 21.4% | 35.7% | 7.1% |
| Jan 2026 | 27.3% | 36.4% | 18.2% | 9.1% | 9.1% |
| Feb 2026 | 15% | 20% | 20% | 40% | 5% |
| Mar 2026 | 27.3% | 22.7% | 13.6% | 31.8% | 4.5% |
| Apr 2026 | 21.4% | 28.6% | 14.3% | 28.6% | 7.1% |
| May 2026 | 30% | 20% | 10% | 35% | 5% |
| Jun 2026 | 35% | 15% | 15% | 30% | 5% |
| Jul 2026 | 15.8% | 15.8% | 21.1% | 31.6% | 15.8% |
| Aug 2026 | 33.3% | 22.2% | 16.7% | 16.7% | 11.1% |
| Sep 2026 | — | — | — | — | — |
How has the Nosto and Rebuy comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Nosto took it in March 2026, Rebuy took it in April 2026, Nosto took it in May 2026.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 18.8% to 33.3%, and its estimated monthly branded searches moved from 30 to 60.
- Across the 11 months ending August 2026, Rebuy’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 25% to 22.2%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026?
2 changes
In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%.
In August 2026, Rebuy overtook Bloomreach to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Nosto’s and Rebuy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.