Bloomreach vs Nosto:Which is more popular by branded search in New Zealand?
In August 2026, Nosto had more branded searches than Bloomreach among ecommerce personalisation platforms in New Zealand. Nosto was estimated to have 60 branded searches compared to Bloomreach’s 30, and held a 33.3% Share of Search versus Bloomreach’s 16.7%.
Follow Bloomreach vs Nosto and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bloomreach or Nosto?
Compare product recommendation and personalisation platforms available to New Zealand online stores. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nosto, Bloomreach. The figures are in the table below the chart.
View monthly share of search table
| Month | Nosto | Rebuy | Bloomreach | Dynamic Yield | Recombee |
|---|---|---|---|---|---|
| Oct 2025 | 18.8% | 25% | 12.5% | 37.5% | 6.3% |
| Nov 2025 | 13% | 17.4% | 30.4% | 34.8% | 4.3% |
| Dec 2025 | 14.3% | 21.4% | 21.4% | 35.7% | 7.1% |
| Jan 2026 | 27.3% | 36.4% | 18.2% | 9.1% | 9.1% |
| Feb 2026 | 15% | 20% | 20% | 40% | 5% |
| Mar 2026 | 27.3% | 22.7% | 13.6% | 31.8% | 4.5% |
| Apr 2026 | 21.4% | 28.6% | 14.3% | 28.6% | 7.1% |
| May 2026 | 30% | 20% | 10% | 35% | 5% |
| Jun 2026 | 35% | 15% | 15% | 30% | 5% |
| Jul 2026 | 15.8% | 15.8% | 21.1% | 31.6% | 15.8% |
| Aug 2026 | 33.3% | 22.2% | 16.7% | 16.7% | 11.1% |
| Sep 2026 | — | — | — | — | — |
How has the Bloomreach and Nosto comparison changed over the last 12 months?
3 findings
- The lead changed hands 6 times in the 11 months ending August 2026: Bloomreach took it in November 2025, Nosto took it in January 2026, Bloomreach took it in February 2026, Nosto took it in March 2026, Bloomreach took it in July 2026, Nosto took it in August 2026.
- Across the 11 months ending August 2026, Bloomreach’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 12.5% to 16.7%, and its estimated monthly branded searches moved from 20 to 30.
- Across the 11 months ending August 2026, Nosto’s estimated Share of Search among ecommerce personalisation platforms in New Zealand moved from 18.8% to 33.3%, and its estimated monthly branded searches moved from 30 to 60.
How did search popularity change for New Zealand ecommerce personalisation platforms in August 2026?
3 changes
In August 2026, Nosto overtook Bloomreach to take the highest estimated Share of Search among ecommerce personalisation platforms in New Zealand, at 33.3%.
In August 2026, Rebuy overtook Bloomreach to rank 2nd among ecommerce personalisation platforms in New Zealand, at 22.2%.
In August 2026, Bloomreach lost estimated Share of Search among ecommerce personalisation platforms in New Zealand, from 21.1% to 16.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Bloomreach’s and Nosto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bloomreach
6 branded search terms
- bloomreach
- bloomreach cms
- bloomreach discovery
- bloomreach engagement
- bloomreach pricing
- bloomreach product recommendations
Nosto
9 branded search terms
- nosto
- nosto com
- nosto company
- nosto personalisation
- nosto personalization
- nosto pricing
- nosto search
- nosto solution
- stackla nosto
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.