Brandwave

E-signature tools in New Zealand:Which brands are most popular in search?

In August 2026, Docusign was the most searched among e-signature tools in New Zealand, with an estimated 11.7K branded searches and 72.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Docusign72.4%
  2. Adobe Acrobat Sign9.6%
  3. Dropbox Sign6.9%
  4. signNow6.2%
  5. PandaDoc4.9%

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Share of SearchLeaderboard

Compare the e-signature tools New Zealand businesses sign contracts with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among e-signature tools in New Zealand, by month

Share of Search by month for Docusign, Adobe Acrobat Sign, Dropbox Sign, signNow, PandaDoc. The figures are in the table below the chart.

View monthly share of search table
MonthDocusignAdobe Acrobat SignDropbox SignsignNowPandaDoc
Oct 202570.1%9%8.1%6.5%6.2%
Nov 202571.5%8.8%6.9%6.6%6.2%
Dec 202571.2%9.2%7.4%7%5.2%
Jan 202669%10.2%8.1%6.8%5.9%
Feb 202669.2%9.2%7.8%8%5.8%
Mar 202671.9%9.3%7.1%6.8%5%
Apr 202671.3%9.7%7.1%5.7%6.2%
May 202672.3%9.3%6.8%6%5.7%
Jun 202670.2%11.1%7.4%5.8%5.5%
Jul 202669.6%11.1%7.5%6.7%5.1%
Aug 202672.4%9.6%6.9%6.2%4.9%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Docusign

    72.4%

    held 1st · 11.7K estimated branded searches · +12% vs prior month · +2.8 points

  2. 2.Adobe Acrobat Sign

    9.6%

    held 2nd · 1.6K estimated branded searches · -7.2% vs prior month · -1.5 points

  3. 3.Dropbox Sign

    6.9%

    held 3rd · 1.1K estimated branded searches · 0% vs prior month · -0.5 points

  4. 4.signNow

    6.2%

    held 4th · 1K estimated branded searches · -0.99% vs prior month · -0.5 points

  5. 5.PandaDoc

    4.9%

    held 5th · 790 estimated branded searches · +2.6% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among e-signature tools in New Zealand?

In August 2026, Docusign was the most searched among e-signature tools in New Zealand, with an estimated 11.7K branded searches and 72.4% estimated Share of Search within this set. Adobe Acrobat Sign is in 2nd place, 62.9 percentage points behind at 9.6% Share of Search.

New Zealand e-signature tools, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Docusign70.1% → 72.4%72.4%Aug 202669%Jan 20261st
Adobe Acrobat Sign9% → 9.6%11.1%Jul 20268.8%Nov 20252nd
Dropbox Sign8.1% → 6.9%8.1%Oct 20256.8%May 20263rd
signNow6.5% → 6.2%8%Feb 20265.7%Apr 20264th
PandaDoc6.2% → 4.9%6.2%Oct 20254.9%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Docusign’s estimated Share of Search among e-signature tools in New Zealand increased from 70.1% to 72.4%.
  • Across the 11 months ending August 2026, Adobe Acrobat Sign’s estimated Share of Search among e-signature tools in New Zealand increased from 9% to 9.6%.
  • Across the 11 months ending August 2026, Dropbox Sign’s estimated Share of Search among e-signature tools in New Zealand decreased from 8.1% to 6.9%.
  • Across the 11 months ending August 2026, PandaDoc’s estimated Share of Search among e-signature tools in New Zealand decreased from 6.2% to 4.9%.
  • Across the 11 months ending August 2026, Docusign’s estimated Share of Search among e-signature tools in New Zealand peaked at 72.4% in August 2026 and was lowest at 69% in January 2026.
  • Across the 11 months ending August 2026, Adobe Acrobat Sign’s estimated Share of Search among e-signature tools in New Zealand peaked at 11.1% in July 2026 and was lowest at 8.8% in November 2025.
  • Across the 11 months ending August 2026, Dropbox Sign’s estimated Share of Search among e-signature tools in New Zealand peaked at 8.1% in October 2025 and was lowest at 6.8% in May 2026.
  • Across the 11 months ending August 2026, signNow’s estimated Share of Search among e-signature tools in New Zealand peaked at 8% in February 2026 and was lowest at 5.7% in April 2026.
  • Across the 11 months ending August 2026, signNow held steady: its estimated Share of Search among e-signature tools in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand e-signature tools in August 2026?

  1. In August 2026, Docusign gained estimated Share of Search among e-signature tools in New Zealand, from 69.6% to 72.4%.

  2. In August 2026, Adobe Acrobat Sign lost estimated Share of Search among e-signature tools in New Zealand, from 11.1% to 9.6%.

  3. In August 2026, signNow lost estimated Share of Search among e-signature tools in New Zealand, from 6.7% to 6.2%.

  4. In August 2026, Dropbox Sign lost estimated Share of Search among e-signature tools in New Zealand, from 7.5% to 6.9%.

  5. PandaDoc’s estimated Share of Search among e-signature tools in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.9% in August 2026.

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