Adobe Acrobat Sign vs Docusign:Which is more popular by branded search in New Zealand?
In August 2026, Docusign had more branded searches than Adobe Acrobat Sign among e-signature tools in New Zealand. Docusign was estimated to have 11.7K branded searches compared to Adobe Acrobat Sign’s 1.6K, and held a 72.4% Share of Search versus Adobe Acrobat Sign’s 9.6%.
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Which is more popular in search, Adobe Acrobat Sign or Docusign?
Compare the e-signature tools New Zealand businesses sign contracts with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Docusign, Adobe Acrobat Sign. The figures are in the table below the chart.
View monthly share of search table
| Month | Docusign | Adobe Acrobat Sign | Dropbox Sign | signNow | PandaDoc |
|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 9% | 8.1% | 6.5% | 6.2% |
| Nov 2025 | 71.5% | 8.8% | 6.9% | 6.6% | 6.2% |
| Dec 2025 | 71.2% | 9.2% | 7.4% | 7% | 5.2% |
| Jan 2026 | 69% | 10.2% | 8.1% | 6.8% | 5.9% |
| Feb 2026 | 69.2% | 9.2% | 7.8% | 8% | 5.8% |
| Mar 2026 | 71.9% | 9.3% | 7.1% | 6.8% | 5% |
| Apr 2026 | 71.3% | 9.7% | 7.1% | 5.7% | 6.2% |
| May 2026 | 72.3% | 9.3% | 6.8% | 6% | 5.7% |
| Jun 2026 | 70.2% | 11.1% | 7.4% | 5.8% | 5.5% |
| Jul 2026 | 69.6% | 11.1% | 7.5% | 6.7% | 5.1% |
| Aug 2026 | 72.4% | 9.6% | 6.9% | 6.2% | 4.9% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Acrobat Sign and Docusign comparison changed over the last 12 months?
3 findings
- Docusign was ahead of Adobe Acrobat Sign in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Acrobat Sign’s estimated Share of Search among e-signature tools in New Zealand moved from 9% to 9.6%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Docusign’s estimated Share of Search among e-signature tools in New Zealand moved from 70.1% to 72.4%, and its estimated monthly branded searches moved from 10.9K to 11.7K.
How did search popularity change for New Zealand e-signature tools in August 2026?
2 changes

In August 2026, Docusign gained estimated Share of Search among e-signature tools in New Zealand, from 69.6% to 72.4%.
In August 2026, Adobe Acrobat Sign lost estimated Share of Search among e-signature tools in New Zealand, from 11.1% to 9.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Acrobat Sign’s and Docusign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Acrobat Sign
10 branded search terms
- adobe acrobat sign documents
- adobe acrobat sign e signature
- adobe acrobat sign online
- adobe acrobat sign pdf
- adobe com
- adobe sign
- adobe sign fill
- adobe sign free
- adobe sign pdf
- adobeacrobatsign
Docusign
14 branded search terms
- adobe docusign
- docusign
- docusign access documents
- docusign com
- docusign cost
- docusign digital signature
- docusign documents
- docusign e signature
- docusign esignature
- docusign google docs
- docusign in
- docusign nz
- docusign online
- docusign pricing

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