How popular isDocusign?
In October 2026, people searched for Docusign by name about 8,550 times in New Zealand, a 17.6% decrease from the previous year. These searches made up 68.5% of all New Zealand e-signature tool searches, placing Docusign first out of six tools. When we asked both ChatGPT and Google AI Overviews about e-signature tools, Docusign appeared in all answers and was the most recommended of the six.
Docusign is the most searched of 6 competitors and the most recommended in the AI answers we collected.
DocusignShare of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Adobe Acrobat SignShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Dropbox SignShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
signNowShare of searches 8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
PandaDocShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top e-signature tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Docusign appeared in all five answers. Docusign is the most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Docusign1st
- Dropbox Sign2nd
- Adobe Acrobat Sign3rd
- PandaDoc4th
- signNow5th
Xodo Sign6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Docusign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dropbox Sign4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Acrobat Sign3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- signNow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PandaDoc2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xodo Sign2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about e-signature tools
5 answers
Asked ChatGPT
“Which e-signature tool should I use in New Zealand?”
Asked ChatGPT
“What are the best e-signature tools in New Zealand?”
Asked ChatGPT
“What's the best e-signature tool in New Zealand for contract signing?”
Searched Google, AI Overview
“e signature tools”
Searched Google, AI Overview
“digital signature software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Docusign compared with other New Zealand e-signature tools?
Share of searches by month for Docusign, Adobe Acrobat Sign, Dropbox Sign, signNow, PandaDoc. The figures are in the table below the chart.
View monthly share of searches table
| Month | Docusign | Adobe Acrobat Sign | Dropbox Sign | signNow | PandaDoc | Xodo Sign |
|---|---|---|---|---|---|---|
| Nov 2025 | 71.1% | 8.4% | 7.2% | 6.9% | 6.2% | 0.27% |
| Dec 2025 | 71% | 8.7% | 7.6% | 7.3% | 5.1% | 0.25% |
| Jan 2026 | 68.6% | 9.7% | 8.5% | 7.1% | 5.9% | 0.24% |
| Feb 2026 | 69.1% | 8.4% | 8.2% | 8.3% | 5.8% | 0.13% |
| Mar 2026 | 72% | 8.6% | 7.4% | 7% | 4.9% | 0.11% |
| Apr 2026 | 71.5% | 9% | 7.4% | 5.9% | 5.9% | 0.26% |
| May 2026 | 72% | 8.8% | 7% | 6.3% | 5.7% | 0.19% |
| Jun 2026 | 70.3% | 10.4% | 7.7% | 6% | 5.4% | 0.18% |
| Jul 2026 | 69.7% | 10% | 7.8% | 7.1% | 5.1% | 0.14% |
| Aug 2026 | 72.7% | 8.6% | 7.3% | 6.5% | 4.8% | 0.13% |
| Sep 2026 | 65.8% | 9.1% | 8.3% | 9.8% | 6.8% | 0.15% |
| Oct 2026 | 68.5% | 9% | 8.3% | 8% | 5.9% | 0.24% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.5% | 8.6K | -2.4% | +2.7 points | |
| 2, moved from 3rd to 2nd | 9% | 1.1K | -7.4% | -0.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 8.3% | 1K | -6.3% | 0 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 8% | 1K | -23.7% | -1.8 pointsmoved from 2nd to 4th | |
| 5, held 5th | 5.9% | 740 | -17.8% | -0.8 points | |
| 6, held 6th | Xodo SignXodo | 0.24% | 30 | +50% | +0.1 points |
1.
Docusign68.5%
Held 1st. 8.6K estimated branded searches, -2.4% vs prior month. Share +2.7 points.
Moved from 3rd to 2nd. 1.1K estimated branded searches, -7.4% vs prior month. Share -0.1 points.
8.3%
Moved from 4th to 3rd. 1K estimated branded searches, -6.3% vs prior month. Share 0 points.
4.
signNow8%
Moved from 2nd to 4th. 1K estimated branded searches, -23.7% vs prior month. Share -1.8 points.
5.
PandaDoc5.9%
Held 5th. 740 estimated branded searches, -17.8% vs prior month. Share -0.8 points.
0.24%
Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
Compare popularity between Docusign and its closest rivals
Every comparison with Docusign
5 comparisons
How has branded search demand for Docusign changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Docusign in New Zealand fell from 10.4K to 8.6K.
- Across the 12 months ending October 2026, Docusign’s share of searches among e-signature tools in New Zealand decreased from 71.1% to 68.5%.
- Across the 12 months ending October 2026, Docusign’s share of searches among e-signature tools in New Zealand peaked at 72.7% in August 2026 and was lowest at 65.8% in September 2026.
How did search popularity change for New Zealand e-signature tools in October 2026?
6 changes
In October 2026, Docusign gained share of searches among e-signature tools in New Zealand, from 65.8% to 68.5%.
In October 2026, signNow lost share of searches among e-signature tools in New Zealand, from 9.8% to 8%.
In October 2026, PandaDoc lost share of searches among e-signature tools in New Zealand, from 6.8% to 5.9%.
In October 2026, Adobe Acrobat Sign rose from 3rd to 2nd among e-signature tools in New Zealand.
In October 2026, Dropbox Sign rose from 4th to 3rd among e-signature tools in New Zealand.
Estimated monthly branded searches for Xodo Sign in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.
How are Docusign’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Docusign’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- adobe docusign
- docusign
- docusign access documents
- docusign digital signature
- docusign documents
- docusign e signature
- docusign esignature
- docusign google docs
- docusign in
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Is Docusign your brand?
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