Brandwave

How popular isAdobe Acrobat Sign?

In October 2026, people searched for Adobe Acrobat Sign by name about 1,120 times in New Zealand, an 8.9% decrease from the previous year. These searches made up 9% of all New Zealand e-signature tool searches, placing Adobe Acrobat Sign second out of six tools. When we asked both ChatGPT and Google AI Overviews about e-signature tools, Adobe Acrobat Sign appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in October 2026

Adobe Acrobat Sign is the second most searched of 6 competitors and the third most recommended in the AI answers we collected.

  1. DocusignShare of searches 68.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Adobe Acrobat SignShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Dropbox SignShare of searches 8.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. signNowShare of searches 8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. PandaDocShare of searches 5.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

+1 more

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Top e-signature tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Acrobat Sign was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Acrobat Sign is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Docusign1st
  2. Dropbox Sign2nd
  3. Adobe Acrobat Sign3rd
  4. PandaDoc4th
  5. signNow5th
  6. Xodo Sign6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Docusign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox Sign4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Acrobat Sign3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • signNow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PandaDoc2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xodo Sign2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about e-signature tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Adobe Acrobat Sign compared with other New Zealand e-signature tools?

Adobe Acrobat Sign against e-signature tools in New Zealand, by month

Share of searches by month for Docusign, Adobe Acrobat Sign, Dropbox Sign, signNow, PandaDoc. The figures are in the table below the chart.

View monthly share of searches table
MonthDocusignAdobe Acrobat SignDropbox SignsignNowPandaDocXodo Sign
Nov 202571.1%8.4%7.2%6.9%6.2%0.27%
Dec 202571%8.7%7.6%7.3%5.1%0.25%
Jan 202668.6%9.7%8.5%7.1%5.9%0.24%
Feb 202669.1%8.4%8.2%8.3%5.8%0.13%
Mar 202672%8.6%7.4%7%4.9%0.11%
Apr 202671.5%9%7.4%5.9%5.9%0.26%
May 202672%8.8%7%6.3%5.7%0.19%
Jun 202670.3%10.4%7.7%6%5.4%0.18%
Jul 202669.7%10%7.8%7.1%5.1%0.14%
Aug 202672.7%8.6%7.3%6.5%4.8%0.13%
Sep 202665.8%9.1%8.3%9.8%6.8%0.15%
Oct 202668.5%9%8.3%8%5.9%0.24%

  1. 1.Docusign

    68.5%

    Held 1st. 8.6K estimated branded searches, -2.4% vs prior month. Share +2.7 points.

  2. 2.Adobe Acrobat Sign

    9%

    Moved from 3rd to 2nd. 1.1K estimated branded searches, -7.4% vs prior month. Share -0.1 points.

  3. 3.Dropbox Sign

    8.3%

    Moved from 4th to 3rd. 1K estimated branded searches, -6.3% vs prior month. Share 0 points.

  4. 4.signNow

    8%

    Moved from 2nd to 4th. 1K estimated branded searches, -23.7% vs prior month. Share -1.8 points.

  5. 5.PandaDoc

    5.9%

    Held 5th. 740 estimated branded searches, -17.8% vs prior month. Share -0.8 points.

  6. 6.Xodo Sign

    0.24%

    Held 6th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare popularity between Adobe Acrobat Sign and its closest rivals

Every comparison with Adobe Acrobat Sign

5 comparisons

How has branded search demand for Adobe Acrobat Sign changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Adobe Acrobat Sign in New Zealand fell from 1.2K to 1.1K.
  • Across the 12 months ending October 2026, Adobe Acrobat Sign’s share of searches among e-signature tools in New Zealand increased from 8.4% to 9%.
  • Across the 12 months ending October 2026, Adobe Acrobat Sign’s share of searches among e-signature tools in New Zealand peaked at 10.4% in June 2026 and was lowest at 8.4% in February 2026.

How did search popularity change for New Zealand e-signature tools in October 2026?

6 changes

  1. In October 2026, Docusign gained share of searches among e-signature tools in New Zealand, from 65.8% to 68.5%.

  2. In October 2026, signNow lost share of searches among e-signature tools in New Zealand, from 9.8% to 8%.

  3. In October 2026, PandaDoc lost share of searches among e-signature tools in New Zealand, from 6.8% to 5.9%.

  4. In October 2026, Adobe Acrobat Sign rose from 3rd to 2nd among e-signature tools in New Zealand.

  5. In October 2026, Dropbox Sign rose from 4th to 3rd among e-signature tools in New Zealand.

  6. Estimated monthly branded searches for Xodo Sign in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.

How are Adobe Acrobat Sign’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Adobe Acrobat Sign’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe acrobat sign documents
  • adobe acrobat sign pdf
  • adobe sign
  • adobe sign fill
  • adobe sign pdf
  • adobeacrobatsign

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How the Brand Demand Index is measured

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