Brandwave

Adobe Acrobat Sign vs Xodo Sign:Which is more popular in New Zealand?

In October 2026, Adobe Acrobat Sign had more branded searches than Xodo Sign among e-signature tools in New Zealand. Adobe Acrobat Sign had about 1,120 branded searches, while Xodo Sign had 30. Adobe Acrobat Sign made up 9% of all e-signature tool searches we track, and Xodo Sign accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about e-signature tools, Adobe Acrobat Sign appeared in three of the five answers and Xodo Sign in two. Adobe Acrobat Sign was mentioned before Xodo Sign in three out of five answers.

Among e-signature tools in New Zealand in October 2026

Who do people search for more?

Adobe Acrobat Sign, about 37 searches for every 1 for Xodo Sign

Adobe Acrobat Sign 1.1K searchesXodo Sign 30 searches

Who does AI mention more?

Adobe Acrobat Sign, mentioned in 3 of 5 answers, Xodo Sign in 2

Adobe Acrobat Sign in 3 of 5Xodo Sign in 2 of 5

Who does AI recommend more?

Adobe Acrobat Sign, named ahead of Xodo Sign in 3 of 5 answers

Adobe Acrobat Sign first in 3Xodo Sign first in 2

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Top e-signature tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Acrobat Sign was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Xodo Sign was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Adobe Acrobat Sign was listed before Xodo Sign in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Docusign1st
  2. Dropbox Sign2nd
  3. Adobe Acrobat Sign3rd
  4. PandaDoc4th
  5. signNow5th
  6. Xodo Sign6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Docusign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dropbox Sign4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Acrobat Sign3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • signNow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PandaDoc2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xodo Sign2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about e-signature tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Adobe Acrobat Sign or Xodo Sign more popular in search?

This chart shows how often people search Google for Adobe Acrobat Sign and Xodo Sign by name. Each line represents a brand's share of searches for all six e-signature tools we track, month by month, from searches in New Zealand.

Adobe Acrobat Sign and Xodo Sign among e-signature tools in New Zealand, by month

Share of searches by month for Adobe Acrobat Sign, Xodo Sign. The figures are in the table below the chart.

View monthly share of searches table
MonthDocusignAdobe Acrobat SignDropbox SignsignNowPandaDocXodo Sign
Nov 202571.1%8.4%7.2%6.9%6.2%0.27%
Dec 202571%8.7%7.6%7.3%5.1%0.25%
Jan 202668.6%9.7%8.5%7.1%5.9%0.24%
Feb 202669.1%8.4%8.2%8.3%5.8%0.13%
Mar 202672%8.6%7.4%7%4.9%0.11%
Apr 202671.5%9%7.4%5.9%5.9%0.26%
May 202672%8.8%7%6.3%5.7%0.19%
Jun 202670.3%10.4%7.7%6%5.4%0.18%
Jul 202669.7%10%7.8%7.1%5.1%0.14%
Aug 202672.7%8.6%7.3%6.5%4.8%0.13%
Sep 202665.8%9.1%8.3%9.8%6.8%0.15%
Oct 202668.5%9%8.3%8%5.9%0.24%

How has branded search for Adobe Acrobat Sign and Xodo Sign changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand e-signature tools in October 2026?

2 changes
  1. In October 2026, Adobe Acrobat Sign rose from 3rd to 2nd among e-signature tools in New Zealand.

  2. Estimated monthly branded searches for Xodo Sign in New Zealand fell 25% over 12 measured months, from 40 to 30 in October 2026.

How are Adobe Acrobat Sign’s and Xodo Sign’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Adobe Acrobat Sign’s and Xodo Sign’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Acrobat Sign

6 branded search terms

  • adobe acrobat sign documents
  • adobe acrobat sign pdf
  • adobe sign
  • adobe sign fill
  • adobe sign pdf
  • adobeacrobatsign

Xodo Sign

1 branded search term

  • xodo sign

How the Brand Demand Index is measured

Other head-to-heads among e-signature tools

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