Docusign vs signNow:Which is more popular in New Zealand?
In October 2026, Docusign had more branded searches than signNow among e-signature tools in New Zealand. Docusign had about 8,550 branded searches, while signNow had 1,000. Docusign made up 68.5% of all e-signature tool searches we track, and signNow accounted for 8%. When we asked ChatGPT and Google AI Overviews about e-signature tools, Docusign appeared in all five answers and signNow in two. Docusign was mentioned before signNow in every answer.
Who do people search for more?
Docusign, about 9 searches for every 1 for signNow
Who does AI mention more?
Docusign, mentioned in every answer we collected
Who does AI recommend more?
Docusign, named ahead of signNow in every answer
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Top e-signature tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Docusign appeared in all five answers. signNow was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Docusign was listed before signNow in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Docusign1st
Dropbox Sign2nd
Adobe Acrobat Sign3rd
PandaDoc4th
signNow5th
Xodo Sign6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Docusign5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dropbox Sign4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Adobe Acrobat Sign3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- signNow2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PandaDoc2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Xodo Sign2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about e-signature tools
5 answers
Asked ChatGPT
“Which e-signature tool should I use in New Zealand?”
Asked ChatGPT
“What are the best e-signature tools in New Zealand?”
Asked ChatGPT
“What's the best e-signature tool in New Zealand for contract signing?”
Searched Google, AI Overview
“e signature tools”
Searched Google, AI Overview
“digital signature software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Docusign or signNow more popular in search?
This chart shows how often people search Google for Docusign and signNow by name. Each line represents a brand's share of searches for all six e-signature tools we track, month by month, from searches in New Zealand.
Share of searches by month for Docusign, signNow. The figures are in the table below the chart.
View monthly share of searches table
| Month | Docusign | Adobe Acrobat Sign | Dropbox Sign | signNow | PandaDoc | Xodo Sign |
|---|---|---|---|---|---|---|
| Nov 2025 | 71.1% | 8.4% | 7.2% | 6.9% | 6.2% | 0.27% |
| Dec 2025 | 71% | 8.7% | 7.6% | 7.3% | 5.1% | 0.25% |
| Jan 2026 | 68.6% | 9.7% | 8.5% | 7.1% | 5.9% | 0.24% |
| Feb 2026 | 69.1% | 8.4% | 8.2% | 8.3% | 5.8% | 0.13% |
| Mar 2026 | 72% | 8.6% | 7.4% | 7% | 4.9% | 0.11% |
| Apr 2026 | 71.5% | 9% | 7.4% | 5.9% | 5.9% | 0.26% |
| May 2026 | 72% | 8.8% | 7% | 6.3% | 5.7% | 0.19% |
| Jun 2026 | 70.3% | 10.4% | 7.7% | 6% | 5.4% | 0.18% |
| Jul 2026 | 69.7% | 10% | 7.8% | 7.1% | 5.1% | 0.14% |
| Aug 2026 | 72.7% | 8.6% | 7.3% | 6.5% | 4.8% | 0.13% |
| Sep 2026 | 65.8% | 9.1% | 8.3% | 9.8% | 6.8% | 0.15% |
| Oct 2026 | 68.5% | 9% | 8.3% | 8% | 5.9% | 0.24% |
How has branded search for Docusign and signNow changed in New Zealand over the last 12 months?
3 findings
- Docusign was ahead of signNow in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Docusign’s share of searches among e-signature tools in New Zealand moved from 71.1% to 68.5%, and its estimated monthly branded searches moved from 10.4K to 8.6K.
- Across the 12 months ending October 2026, signNow’s share of searches among e-signature tools in New Zealand moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand e-signature tools in October 2026?
2 changes
In October 2026, Docusign gained share of searches among e-signature tools in New Zealand, from 65.8% to 68.5%.
In October 2026, signNow lost share of searches among e-signature tools in New Zealand, from 9.8% to 8%.
How are Docusign’s and signNow’s branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Docusign’s and signNow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among e-signature tools
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