Brandwave

Cube vs Smartmotion:Which is more popular?

In September 2026, Cube had more branded searches than Smartmotion among e-bike brands in New Zealand. Cube had about 390 branded searches, while Smartmotion had 140. Cube made up 8.5% of all e-bike brand searches we track, and Smartmotion accounted for 3%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Smartmotion appeared in four of the five answers and Cube in two. Smartmotion was mentioned before Cube in three out of four answers that named either.

Among e-bike brands in New Zealand in September 2026

Who do people search for more?

Cube, about 3 searches for every 1 for Smartmotion

Cube 390 searchesSmartmotion 140 searches

Who does AI mention more?

Smartmotion, mentioned in 4 of 5 answers, Cube in 2

Smartmotion in 4 of 5Cube in 2 of 5

Who does AI recommend more?

Smartmotion, named ahead of Cube in 3 of 4 answers

Smartmotion first in 3Cube first in 1

Follow Cube vs Smartmotion and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smartmotion was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cube was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smartmotion was listed before Cube in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Smartmotion3rd
  4. Specialized4th
  5. MeloYelo5th
  6. Fiido6th
  7. Cube7th
  8. Rad Power Bikes–
  9. Velectrix–
  10. Magnum Bikes–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cube or Smartmotion more popular in search?

This chart shows how often people search Google for Cube and Smartmotion by name. Each line represents a brand's share of searches for all 11 e-bike brands we track, month by month, from searches in New Zealand.

Cube and Smartmotion among e-bike brands in New Zealand, by month

Share of searches by month for Cube, Smartmotion. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantSpecializedTrekRad Power BikesCubeVelectrixMagnum BikesSmartmotionFiidoMeloYeloLekker
Oct 202534%17.9%11%11.3%6%6%4.4%3.9%2.5%2.5%0.46%
Nov 202534.8%18.8%14.1%9.6%6.3%4.1%4.5%3.5%1.6%2.2%0.59%
Dec 202535.2%19%14.3%7.9%6.3%4.2%4.2%3.6%2.2%2.8%0.4%
Jan 202632.3%20.2%12.3%10.3%5.5%4.8%5.6%3.6%2.1%2.9%0.51%
Feb 202627.1%18.7%14%17.3%6.2%4.3%3.9%2.7%2.5%2.7%0.39%
Mar 202629.6%22.4%12.8%12.4%4.1%5.2%2.9%4%4.1%2.2%0.38%
Apr 202632.5%21.4%13.1%9.5%5.8%4.9%3.4%4.6%2.4%2.1%0.45%
May 202631.7%21%12.8%11.2%6.9%3.7%3.6%4.3%2%2.5%0.36%
Jun 202631.7%21.9%10.9%10.5%8.9%3.9%3.6%3.9%2.3%2.1%0.46%
Jul 202632.5%18.2%11.2%12.4%9.1%4.4%4%3.3%1.9%2.6%0.47%
Aug 202634.8%18.4%11.3%9.4%9.2%4.2%4.5%3.1%2.6%2.1%0.47%
Sep 202632.1%16.9%15.6%10.4%8.5%4.6%3.9%3%2.6%2%0.43%

How has the Cube and Smartmotion comparison changed over the last 12 months?

3 findings
  • Cube was ahead of Smartmotion in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cube’s share of searches among e-bike brands in New Zealand moved from 6% to 8.5%, and its estimated monthly branded searches moved from 260 to 390.
  • Across the 12 months ending September 2026, Smartmotion’s share of searches among e-bike brands in New Zealand moved from 3.9% to 3%, and its estimated monthly branded searches moved from 170 to 140.

How did search popularity change for New Zealand e-bike brands in September 2026?

2 changes

  1. In September 2026, Cube lost share of searches among e-bike brands in New Zealand, from 9.2% to 8.5%.

  2. Smartmotion’s share of searches among e-bike brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3% in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Cube’s and Smartmotion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cube

1 branded search term

  • cube bike

Smartmotion

4 branded search terms

  • smartmotion
  • smartmotion e city
  • smartmotion xcity
  • smartmotion xcity neo

How the Brand Demand Index is measured

Other head-to-heads among e-bike brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free