Dunedin funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Hope and Sons was the most searched among dunedin funeral directors in New Zealand, with an estimated 16.4K branded searches and 82.9% estimated Share of Search within this set.
Hope and Sons82.9%
Gillions16.7%
Campbell & Sons0.35%
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Share of SearchLeaderboard
Compare funeral directors families can choose between in Dunedin, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hope and Sons, Gillions. The figures are in the table below the chart.
View monthly share of search table
| Month | Hope and Sons | Gillions | Campbell & Sons |
|---|---|---|---|
| Oct 2025 | 86.7% | 13.3% | 0.07% |
| Nov 2025 | 86.4% | 13.5% | 0.13% |
| Dec 2025 | 84.4% | 15.2% | 0.39% |
| Jan 2026 | 89% | 10.9% | 0.11% |
| Feb 2026 | 83% | 16.9% | 0.08% |
| Mar 2026 | 84.6% | 15.2% | 0.25% |
| Apr 2026 | 85.2% | 14.7% | 0.16% |
| May 2026 | 78.5% | 21.4% | 0.09% |
| Jun 2026 | 85% | 14.8% | 0.19% |
| Jul 2026 | 85.5% | 14.2% | 0.26% |
| Aug 2026 | 82.9% | 16.7% | 0.35% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 16.4K | +0.24% | -2.6 points | |
| 2, held 2nd | 16.7% | 3.3K | +21.3% | +2.5 points | |
| 3, held 3rd | 0.35% | 70 | +40% | +0.1 points |
82.9%
held 1st · 16.4K estimated branded searches · +0.24% vs prior month · -2.6 points
2.
Gillions16.7%
held 2nd · 3.3K estimated branded searches · +21.3% vs prior month · +2.5 points
0.35%
held 3rd · 70 estimated branded searches · +40% vs prior month · +0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among dunedin funeral directors in New Zealand?
3 brands
In August 2026, Hope and Sons was the most searched among dunedin funeral directors in New Zealand, with an estimated 16.4K branded searches and 82.9% estimated Share of Search within this set. Gillions is in 2nd place, 66.2 percentage points behind at 16.7% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Hope and Sons | 86.7% → 82.9% | 89%Jan 2026 | 78.5%May 2026 | 1st |
| Gillions | 13.3% → 16.7% | 21.4%May 2026 | 10.9%Jan 2026 | 2nd |
| Campbell & Sons | 0.07% → 0.35% | 0.39%Dec 2025 | 0.07%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Hope and Sons’ estimated Share of Search among dunedin funeral directors in New Zealand decreased from 86.7% to 82.9%.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand increased from 13.3% to 16.7%.
- Across the 11 months ending August 2026, Hope and Sons’ estimated Share of Search among dunedin funeral directors in New Zealand peaked at 89% in January 2026 and was lowest at 78.5% in May 2026.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand peaked at 21.4% in May 2026 and was lowest at 10.9% in January 2026.
- Across the 11 months ending August 2026, Campbell & Sons held steady: its estimated Share of Search among dunedin funeral directors in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand dunedin funeral directors in August 2026?
3 changes
In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.
In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%.
Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.
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