Brandwave

How popular isCampbell & Sons in search?

In August 2026, there were an estimated 70 branded searches for Campbell & Sons in New Zealand which is up 600% over the last 11 months. Campbell & Sons holds 0.35% estimated Share of Search among New Zealand dunedin funeral directors and is ranked 3rd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Hope and Sons82.9%
  2. Gillions16.7%
  3. Campbell & Sons0.35%
Campbell & Sons website (opens in a new tab)

Follow Campbell & Sons and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which dunedin funeral directors compete with Campbell & Sons?

Campbell & Sons against dunedin funeral directors in New Zealand, by month

Share of Search by month for Hope and Sons, Gillions, Campbell & Sons. The figures are in the table below the chart.

View monthly share of search table
MonthHope and SonsGillionsCampbell & Sons
Oct 202586.7%13.3%0.07%
Nov 202586.4%13.5%0.13%
Dec 202584.4%15.2%0.39%
Jan 202689%10.9%0.11%
Feb 202683%16.9%0.08%
Mar 202684.6%15.2%0.25%
Apr 202685.2%14.7%0.16%
May 202678.5%21.4%0.09%
Jun 202685%14.8%0.19%
Jul 202685.5%14.2%0.26%
Aug 202682.9%16.7%0.35%
Sep 2026———
  1. held 1st · 16.4K estimated branded searches · +0.24% vs prior month · -2.6 points

  2. 2.Gillions

    16.7%

    held 2nd · 3.3K estimated branded searches · +21.3% vs prior month · +2.5 points

  3. held 3rd · 70 estimated branded searches · +40% vs prior month · +0.1 points

Compare search popularity between Campbell & Sons and its closest rivals

How has branded search demand for Campbell & Sons changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Campbell & Sons in New Zealand rose from 10 to 70.
  • Across the 11 months ending August 2026, Campbell & Sons’ estimated Share of Search among dunedin funeral directors in New Zealand held steady, from 0.07% to 0.35%.

How did search popularity change for New Zealand dunedin funeral directors in August 2026?

  1. In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.

  2. In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%.

  3. Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.

How is Campbell & Sons measured?

Brandwave collects information about searches that people make online using Campbell & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • campbell and sons funeral

Do you work for Campbell & Sons? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Campbell & Sons your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.