How popular isCampbell & Sons in search?
In August 2026, there were an estimated 70 branded searches for Campbell & Sons in New Zealand which is up 600% over the last 11 months. Campbell & Sons holds 0.35% estimated Share of Search among New Zealand dunedin funeral directors and is ranked 3rd of 3 competitors for search popularity.
Hope and Sons82.9%
Gillions16.7%
Campbell & Sons0.35%
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Which dunedin funeral directors compete with Campbell & Sons?
Share of Search by month for Hope and Sons, Gillions, Campbell & Sons. The figures are in the table below the chart.
View monthly share of search table
| Month | Hope and Sons | Gillions | Campbell & Sons |
|---|---|---|---|
| Oct 2025 | 86.7% | 13.3% | 0.07% |
| Nov 2025 | 86.4% | 13.5% | 0.13% |
| Dec 2025 | 84.4% | 15.2% | 0.39% |
| Jan 2026 | 89% | 10.9% | 0.11% |
| Feb 2026 | 83% | 16.9% | 0.08% |
| Mar 2026 | 84.6% | 15.2% | 0.25% |
| Apr 2026 | 85.2% | 14.7% | 0.16% |
| May 2026 | 78.5% | 21.4% | 0.09% |
| Jun 2026 | 85% | 14.8% | 0.19% |
| Jul 2026 | 85.5% | 14.2% | 0.26% |
| Aug 2026 | 82.9% | 16.7% | 0.35% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 16.4K | +0.24% | -2.6 points | |
| 2, held 2nd | 16.7% | 3.3K | +21.3% | +2.5 points | |
| 3, held 3rd | 0.35% | 70 | +40% | +0.1 points |
82.9%
held 1st · 16.4K estimated branded searches · +0.24% vs prior month · -2.6 points
2.
Gillions16.7%
held 2nd · 3.3K estimated branded searches · +21.3% vs prior month · +2.5 points
0.35%
held 3rd · 70 estimated branded searches · +40% vs prior month · +0.1 points
Compare search popularity between Campbell & Sons and its closest rivals
How has branded search demand for Campbell & Sons changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Campbell & Sons in New Zealand rose from 10 to 70.
- Across the 11 months ending August 2026, Campbell & Sons’ estimated Share of Search among dunedin funeral directors in New Zealand held steady, from 0.07% to 0.35%.
How did search popularity change for New Zealand dunedin funeral directors in August 2026?
3 changes

In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.

In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%.

Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.
How is Campbell & Sons measured?
Brandwave collects information about searches that people make online using Campbell & Sons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- campbell and sons funeral
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