Campbell & Sons vs Gillions:Which is more popular by branded search in New Zealand?
In August 2026, Gillions had more branded searches than Campbell & Sons among dunedin funeral directors in New Zealand. Gillions was estimated to have 3.3K branded searches compared to Campbell & Sons’ 70, and held a 16.7% Share of Search versus Campbell & Sons’ 0.35%.
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Which is more popular in search, Campbell & Sons or Gillions?
Compare funeral directors families can choose between in Dunedin, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gillions, Campbell & Sons. The figures are in the table below the chart.
View monthly share of search table
| Month | Hope and Sons | Gillions | Campbell & Sons |
|---|---|---|---|
| Oct 2025 | 86.7% | 13.3% | 0.07% |
| Nov 2025 | 86.4% | 13.5% | 0.13% |
| Dec 2025 | 84.4% | 15.2% | 0.39% |
| Jan 2026 | 89% | 10.9% | 0.11% |
| Feb 2026 | 83% | 16.9% | 0.08% |
| Mar 2026 | 84.6% | 15.2% | 0.25% |
| Apr 2026 | 85.2% | 14.7% | 0.16% |
| May 2026 | 78.5% | 21.4% | 0.09% |
| Jun 2026 | 85% | 14.8% | 0.19% |
| Jul 2026 | 85.5% | 14.2% | 0.26% |
| Aug 2026 | 82.9% | 16.7% | 0.35% |
| Sep 2026 | — | — | — |
How has the Campbell & Sons and Gillions comparison changed over the last 12 months?
3 findings
- Gillions was ahead of Campbell & Sons in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Campbell & Sons’ estimated Share of Search among dunedin funeral directors in New Zealand moved from 0.07% to 0.35%, and its estimated monthly branded searches moved from 10 to 70.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand moved from 13.3% to 16.7%, and its estimated monthly branded searches moved from 2K to 3.3K.
How did search popularity change for New Zealand dunedin funeral directors in August 2026?
2 changes
In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.
Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Campbell & Sons’ and Gillions’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Campbell & Sons
1 branded search term
- campbell and sons funeral
Gillions
7 branded search terms
- gillions
- gillions and sons
- gillions dunedin
- gillions funeral
- gillions funeral directors
- gillions funeral service
- gillions funerals
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.