Gillions vs Hope and Sons:Which is more popular by branded search in New Zealand?
In August 2026, Hope and Sons had more branded searches than Gillions among dunedin funeral directors in New Zealand. Hope and Sons was estimated to have 16.4K branded searches compared to Gillions’ 3.3K, and held an 82.9% Share of Search versus Gillions’ 16.7%.
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Which is more popular in search, Gillions or Hope and Sons?
Compare funeral directors families can choose between in Dunedin, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hope and Sons, Gillions. The figures are in the table below the chart.
View monthly share of search table
| Month | Hope and Sons | Gillions | Campbell & Sons |
|---|---|---|---|
| Oct 2025 | 86.7% | 13.3% | 0.07% |
| Nov 2025 | 86.4% | 13.5% | 0.13% |
| Dec 2025 | 84.4% | 15.2% | 0.39% |
| Jan 2026 | 89% | 10.9% | 0.11% |
| Feb 2026 | 83% | 16.9% | 0.08% |
| Mar 2026 | 84.6% | 15.2% | 0.25% |
| Apr 2026 | 85.2% | 14.7% | 0.16% |
| May 2026 | 78.5% | 21.4% | 0.09% |
| Jun 2026 | 85% | 14.8% | 0.19% |
| Jul 2026 | 85.5% | 14.2% | 0.26% |
| Aug 2026 | 82.9% | 16.7% | 0.35% |
| Sep 2026 | — | — | — |
How has the Gillions and Hope and Sons comparison changed over the last 12 months?
3 findings
- Hope and Sons was ahead of Gillions in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand moved from 13.3% to 16.7%, and its estimated monthly branded searches moved from 2K to 3.3K.
- Across the 11 months ending August 2026, Hope and Sons’ estimated Share of Search among dunedin funeral directors in New Zealand moved from 86.7% to 82.9%, and its estimated monthly branded searches moved from 13.3K to 16.4K.
How did search popularity change for New Zealand dunedin funeral directors in August 2026?
2 changes
In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.
In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gillions’ and Hope and Sons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gillions
7 branded search terms
- gillions
- gillions and sons
- gillions dunedin
- gillions funeral
- gillions funeral directors
- gillions funeral service
- gillions funerals
Hope and Sons
8 branded search terms
- hope & sons
- hope & sons funeral directors
- hope and sons
- hope and sons crematorium
- hope and sons dunedin
- hope and sons funeral
- hopeandsons
- hopeandsons co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.