How popular isHope and Sons in search?
In August 2026, there were an estimated 16.4K branded searches for Hope and Sons in New Zealand which is up 22.9% over the last 11 months. Hope and Sons holds 82.9% estimated Share of Search among New Zealand dunedin funeral directors and is ranked 1st of 3 competitors for search popularity.
Hope and Sons82.9%
Gillions16.7%
Campbell & Sons0.35%
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Which dunedin funeral directors compete with Hope and Sons?
Share of Search by month for Hope and Sons, Gillions. The figures are in the table below the chart.
View monthly share of search table
| Month | Hope and Sons | Gillions | Campbell & Sons |
|---|---|---|---|
| Oct 2025 | 86.7% | 13.3% | 0.07% |
| Nov 2025 | 86.4% | 13.5% | 0.13% |
| Dec 2025 | 84.4% | 15.2% | 0.39% |
| Jan 2026 | 89% | 10.9% | 0.11% |
| Feb 2026 | 83% | 16.9% | 0.08% |
| Mar 2026 | 84.6% | 15.2% | 0.25% |
| Apr 2026 | 85.2% | 14.7% | 0.16% |
| May 2026 | 78.5% | 21.4% | 0.09% |
| Jun 2026 | 85% | 14.8% | 0.19% |
| Jul 2026 | 85.5% | 14.2% | 0.26% |
| Aug 2026 | 82.9% | 16.7% | 0.35% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 16.4K | +0.24% | -2.6 points | |
| 2, held 2nd | 16.7% | 3.3K | +21.3% | +2.5 points | |
| 3, held 3rd | 0.35% | 70 | +40% | +0.1 points |
82.9%
held 1st · 16.4K estimated branded searches · +0.24% vs prior month · -2.6 points
2.
Gillions16.7%
held 2nd · 3.3K estimated branded searches · +21.3% vs prior month · +2.5 points
0.35%
held 3rd · 70 estimated branded searches · +40% vs prior month · +0.1 points
Compare search popularity between Hope and Sons and its closest rivals
How has branded search demand for Hope and Sons changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hope and Sons in New Zealand rose from 13.3K to 16.4K.
- Across the 11 months ending August 2026, Hope and Sons’ estimated Share of Search among dunedin funeral directors in New Zealand decreased from 86.7% to 82.9%.
- Across the 11 months ending August 2026, Hope and Sons’ estimated Share of Search among dunedin funeral directors in New Zealand peaked at 89% in January 2026 and was lowest at 78.5% in May 2026.
How did search popularity change for New Zealand dunedin funeral directors in August 2026?
3 changes
In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.
In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%.
Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.
How is Hope and Sons measured?
Brandwave collects information about searches that people make online using Hope and Sons’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- hope & sons
- hope & sons funeral directors
- hope and sons
- hope and sons crematorium
- hope and sons dunedin
- hope and sons funeral
- hopeandsons
- hopeandsons co nz
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