How popular isGillions in search?
In August 2026, there were an estimated 3.3K branded searches for Gillions in New Zealand which is up 61.8% over the last 11 months. Gillions holds 16.7% estimated Share of Search among New Zealand dunedin funeral directors and is ranked 2nd of 3 competitors for search popularity.
Hope and Sons82.9%
Gillions16.7%
Campbell & Sons0.35%
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Which dunedin funeral directors compete with Gillions?
Share of Search by month for Hope and Sons, Gillions. The figures are in the table below the chart.
View monthly share of search table
| Month | Hope and Sons | Gillions | Campbell & Sons |
|---|---|---|---|
| Oct 2025 | 86.7% | 13.3% | 0.07% |
| Nov 2025 | 86.4% | 13.5% | 0.13% |
| Dec 2025 | 84.4% | 15.2% | 0.39% |
| Jan 2026 | 89% | 10.9% | 0.11% |
| Feb 2026 | 83% | 16.9% | 0.08% |
| Mar 2026 | 84.6% | 15.2% | 0.25% |
| Apr 2026 | 85.2% | 14.7% | 0.16% |
| May 2026 | 78.5% | 21.4% | 0.09% |
| Jun 2026 | 85% | 14.8% | 0.19% |
| Jul 2026 | 85.5% | 14.2% | 0.26% |
| Aug 2026 | 82.9% | 16.7% | 0.35% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82.9% | 16.4K | +0.24% | -2.6 points | |
| 2, held 2nd | 16.7% | 3.3K | +21.3% | +2.5 points | |
| 3, held 3rd | 0.35% | 70 | +40% | +0.1 points |
82.9%
held 1st · 16.4K estimated branded searches · +0.24% vs prior month · -2.6 points
2.
Gillions16.7%
held 2nd · 3.3K estimated branded searches · +21.3% vs prior month · +2.5 points
0.35%
held 3rd · 70 estimated branded searches · +40% vs prior month · +0.1 points
Compare search popularity between Gillions and its closest rivals
How has branded search demand for Gillions changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gillions in New Zealand rose from 2K to 3.3K.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand increased from 13.3% to 16.7%.
- Across the 11 months ending August 2026, Gillions’ estimated Share of Search among dunedin funeral directors in New Zealand peaked at 21.4% in May 2026 and was lowest at 10.9% in January 2026.
How did search popularity change for New Zealand dunedin funeral directors in August 2026?
3 changes
In August 2026, Gillions gained estimated Share of Search among dunedin funeral directors in New Zealand, from 14.2% to 16.7%.
In August 2026, Hope and Sons lost estimated Share of Search among dunedin funeral directors in New Zealand, from 85.5% to 82.9%.
Estimated monthly branded searches for Campbell & Sons in New Zealand rose 600% over 11 measured months, from 10 to 70 in August 2026.
How is Gillions measured?
Brandwave collects information about searches that people make online using Gillions’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- gillions
- gillions and sons
- gillions dunedin
- gillions funeral
- gillions funeral directors
- gillions funeral service
- gillions funerals
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