Brandwave

Arturia vs Moog:Which is more popular?

In September 2026, Moog had more branded searches than Arturia among drum machine brands in New Zealand. Moog had about 460 branded searches, while Arturia had 210. Moog made up 21.3% of all drum machine brand searches we track, and Arturia accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about drum machine brands, Arturia appeared in four of the five answers and Moog in none.

Among drum machine brands in New Zealand in September 2026

Who do people search for more?

Moog, about 2 searches for every 1 for Arturia

Moog 460 searchesArturia 210 searches

Who does AI mention more?

Arturia, mentioned in 4 of 5 answers, Moog in 0

Arturia in 4 of 5Moog in 0 of 5

Who does AI recommend more?

Arturia, the only one of the two named

Arturia first in 3Moog never named

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Top drum machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arturia was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Moog did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roland1st
  2. Elektron2nd
  3. Korg3rd
  4. Arturia4th
  5. Alesis5th
  6. Akai6th
  7. Moog–
  8. Boss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Korg4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arturia4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Elektron4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alesis3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Akai2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Moog0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about drum machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arturia or Moog more popular in search?

This chart shows how often people search Google for Arturia and Moog by name. Each line represents a brand's share of searches for all eight drum machine brands we track, month by month, from searches in New Zealand.

Arturia and Moog among drum machine brands in New Zealand, by month

Share of searches by month for Moog, Arturia. The figures are in the table below the chart.

View monthly share of searches table
MonthKorgMoogAkaiArturiaAlesisElektronRolandBoss
Oct 202533.2%20.8%14.2%11.5%8.8%6.2%4.9%0.44%
Nov 202539.2%11.3%12.7%19.1%10.3%5.4%1.5%0.49%
Dec 202537.4%16.8%13.7%13.7%11.1%4.7%2.1%0.53%
Jan 202639.5%13.3%13.3%16.4%9.2%5.6%2.1%0.51%
Feb 202638.6%15.7%12.7%15.7%9.6%5.4%1.8%0.6%
Mar 202636%17.2%12.8%12.8%8.9%8.4%3.4%0.49%
Apr 202636.9%17%12.6%12.6%8.7%8.3%3.4%0.49%
May 202638.5%18.3%11.9%11.9%9.2%6.4%3.2%0.46%
Jun 202639.4%16.8%12.5%12.5%9.6%6.7%1.9%0.48%
Jul 202642.6%15.2%10.3%12.7%8.8%6.9%2.5%0.98%
Aug 202646.2%15.8%9%11.1%9.4%6%2.1%0.43%
Sep 202642.6%21.3%9.7%9.7%7.4%6.5%2.3%0.46%

How has the Arturia and Moog comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Arturia took it in November 2025, Moog took it in December 2025, Arturia took it in January 2026, Moog took it in March 2026.
  • Across the 12 months ending September 2026, Arturia’s share of searches among drum machine brands in New Zealand moved from 11.5% to 9.7%, and its estimated monthly branded searches moved from 260 to 210.
  • Across the 12 months ending September 2026, Moog’s share of searches among drum machine brands in New Zealand moved from 20.8% to 21.3%, and its estimated monthly branded searches moved from 470 to 460.

How did search popularity change for New Zealand drum machine brands in September 2026?

3 changes

  1. In September 2026, Akai overtook Arturia and Alesis to rank 3rd among drum machine brands in New Zealand, with 9.7% of the searches.

  2. In September 2026, Moog gained share of searches among drum machine brands in New Zealand, from 15.8% to 21.3%.

  3. In September 2026, Arturia lost share of searches among drum machine brands in New Zealand, from 11.1% to 9.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Arturia’s and Moog’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arturia

1 branded search term

  • arturia

Moog

2 branded search terms

  • moog
  • moog synthesizer

How the Brand Demand Index is measured

Other head-to-heads among drum machine brands

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