Brandwave

KitchenAid vs Samsung:Which is more popular?

In September 2026, KitchenAid had more branded searches than Samsung among double wall oven brands in New Zealand. KitchenAid had about 6,530 branded searches, while Samsung had 390. KitchenAid made up 19.7% of all double wall oven brand searches we track, and Samsung accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about double wall oven brands, neither KitchenAid nor Samsung appeared in any of the five answers.

Among double wall oven brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 17 searches for every 1 for Samsung

KitchenAid 6.5K searchesSamsung 390 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

KitchenAid in 0 of 5Samsung in 0 of 5

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Top double wall oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither KitchenAid nor Samsung showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. KitchenAid–
  7. Samsung–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AEG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about double wall oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Samsung more popular in search?

This chart shows how often people search Google for KitchenAid and Samsung by name. Each line represents a brand's share of searches for all eight double wall oven brands we track, month by month, from searches in New Zealand.

KitchenAid and Samsung among double wall oven brands in New Zealand, by month

Share of searches by month for KitchenAid, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidMieleElectroluxSamsungLGAEGBosch
Oct 202561.2%19.5%8.8%7.7%1.2%0.83%0.62%0.09%
Nov 202555.7%25.8%9.7%6.6%1.1%0.81%0.31%0.04%
Dec 202552.1%30.3%7.2%7.9%1.2%0.75%0.36%0.08%
Jan 202657.7%22.5%8.2%9.1%1.1%0.8%0.4%0.06%
Feb 202661.5%19.2%9.1%8%0.98%0.73%0.34%0.06%
Mar 202665.3%16.7%9.1%6.7%1%0.77%0.37%0.05%
Apr 202661.2%18.8%8.9%8.3%1.2%1.1%0.5%0.06%
May 202664.1%17%9.8%7%0.84%0.79%0.37%0.08%
Jun 202664.1%16.4%9.2%8%0.84%0.97%0.45%0.03%
Jul 202667.9%15.6%7.1%7.2%0.95%0.81%0.42%0.05%
Aug 202665.8%16.9%7.7%7%1.3%0.87%0.37%0.11%
Sep 202660.8%19.7%8.8%8.1%1.2%0.85%0.51%0.06%

How has the KitchenAid and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand double wall oven brands in September 2026?

1 change
  1. In September 2026, KitchenAid gained share of searches among double wall oven brands in New Zealand, from 16.9% to 19.7%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among double wall oven brands

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