Dive gear brands in New Zealand:Which are most popular?
In September 2026, Aqua Lung was the most searched dive gear brand in New Zealand, accounting for 56.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Mares showed up in every answer. Scubapro was recommended most often, coming first in all three responses that gave a list.
Aqua LungShare of searches 56.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
ScubaproShare of searches 26.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
MaresShare of searches 6.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
ShearwaterShare of searches 6.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
ApeksShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top dive gear brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Mares appeared every time. Scubapro was recommended most often, coming first in all three answers that gave a list. Apeks was second, and Mares was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scubapro1st
- Apeks2nd
- Mares3rd
- Shearwater4th
- Aqua Lung5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mares4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aqua Lung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Scubapro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shearwater3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Apeks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dive gear brands
4 answers
Asked ChatGPT
“Which dive gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dive gear brands in New Zealand?”
Asked ChatGPT
“What's the best dive gear brand in New Zealand for recreational diving?”
Searched Google, AI Overview
“scuba gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap dive gear”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which dive gear brands do people search for most?
This chart shows how often people search Google for each dive gear brand by name. Each line represents a brand's share of searches for all five dive gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aqua Lung, Scubapro, Mares, Shearwater, Apeks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aqua Lung | Scubapro | Mares | Shearwater | Apeks |
|---|---|---|---|---|---|
| Oct 2025 | 50% | 22.2% | 8.3% | 11.1% | 8.3% |
| Nov 2025 | 51.2% | 23.3% | 9.3% | 9.3% | 7% |
| Dec 2025 | 46.8% | 25.5% | 10.6% | 10.6% | 6.4% |
| Jan 2026 | 50% | 27.8% | 7.4% | 9.3% | 5.6% |
| Feb 2026 | 53.7% | 19.5% | 9.8% | 9.8% | 7.3% |
| Mar 2026 | 51.4% | 22.9% | 5.7% | 8.6% | 11.4% |
| Apr 2026 | 45.5% | 24.2% | 6.1% | 15.2% | 9.1% |
| May 2026 | 50% | 25% | 5.6% | 11.1% | 8.3% |
| Jun 2026 | 50% | 27.8% | 5.6% | 13.9% | 2.8% |
| Jul 2026 | 52.9% | 23.5% | 8.8% | 8.8% | 5.9% |
| Aug 2026 | 56.4% | 20.5% | 7.7% | 10.3% | 5.1% |
| Sep 2026 | 56.7% | 26.7% | 6.7% | 6.7% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.7% | 170 | -22.7% | +0.3 points | |
| 2, held 2nd | 26.7% | 80 | 0% | +6.2 points | |
| 3, moved from 4th to 3rd | 6.7% | 20 | -33.3% | -1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 6.7% | 20 | -50% | -3.6 pointsmoved from 3rd to 4th | |
| 5, held 5th | 3.3% | 10 | -50% | -1.8 points |
56.7%
Held 1st. 170 estimated branded searches, -22.7% vs prior month. Share +0.3 points.
2.
Scubapro26.7%
Held 2nd. 80 estimated branded searches, 0% vs prior month. Share +6.2 points.
3.
Mares6.7%
Moved from 4th to 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -1 points.
6.7%
Moved from 3rd to 4th. 20 estimated branded searches, -50% vs prior month. Share -3.6 points.
5.
Apeks3.3%
Held 5th. 10 estimated branded searches, -50% vs prior month. Share -1.8 points.
Which brand is most popular in search among dive gear brands in New Zealand?
5 brands
In September 2026, Aqua Lung was the most searched among dive gear brands in New Zealand, with an estimated 170 branded searches, 56.7% of all searches for the five we track. Scubapro is in 2nd place, 30 percentage points behind at 26.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Aqua Lung | 50% → 56.7% | 56.7%Sep 2026 | 45.5%Apr 2026 | 1st |
| Scubapro | 22.2% → 26.7% | 27.8%Jan 2026 | 19.5%Feb 2026 | 2nd |
| Mares | 8.3% → 6.7% | 10.6%Dec 2025 | 5.6%May 2026 | 5th → 3rd |
| Shearwater | 11.1% → 6.7% | 15.2%Apr 2026 | 6.7%Sep 2026 | 3rd → 4th |
| Apeks | 8.3% → 3.3% | 11.4%Mar 2026 | 2.8%Jun 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Aqua Lung’s share of searches among dive gear brands in New Zealand increased from 50% to 56.7%.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive gear brands in New Zealand increased from 22.2% to 26.7%.
- Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands in New Zealand decreased from 8.3% to 6.7%.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands in New Zealand decreased from 11.1% to 6.7%.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand decreased from 8.3% to 3.3%.
- Across the 12 months ending September 2026, Aqua Lung’s share of searches among dive gear brands in New Zealand peaked at 56.7% in September 2026 and was lowest at 45.5% in April 2026.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive gear brands in New Zealand peaked at 27.8% in January 2026 and was lowest at 19.5% in February 2026.
- Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 5.6% in May 2026.
- Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands in New Zealand peaked at 15.2% in April 2026 and was lowest at 6.7% in September 2026.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand peaked at 11.4% in March 2026 and was lowest at 2.8% in June 2026.
- Across the 12 months ending September 2026, Mares rose from 5th to 3rd among dive gear brands in New Zealand.
- Across the 12 months ending September 2026, Shearwater fell from 3rd to 4th among dive gear brands in New Zealand.
- Across the 12 months ending September 2026, Apeks fell from 4th to 5th among dive gear brands in New Zealand.
How did search popularity change for New Zealand dive gear brands in September 2026?
5 changes
In September 2026, Scubapro gained share of searches among dive gear brands in New Zealand, from 20.5% to 26.7%.
In September 2026, Shearwater lost share of searches among dive gear brands in New Zealand, from 10.3% to 6.7%.
In September 2026, Apeks lost share of searches among dive gear brands in New Zealand, from 5.1% to 3.3%.
In September 2026, Mares lost share of searches among dive gear brands in New Zealand, from 7.7% to 6.7%.
Aqua Lung’s share of searches among dive gear brands in New Zealand has gained ground for 3 months in a row, from 50% to 56.7% in September 2026.
Compare popularity between leading brands
- Aqua Lung vs Scubapro: compare popularity
- Aqua Lung vs Mares: compare popularity
- Aqua Lung vs Shearwater: compare popularity
- Aqua Lung vs Apeks: compare popularity
- Scubapro vs Mares: compare popularity
- Scubapro vs Shearwater: compare popularity
- Scubapro vs Apeks: compare popularity
- Mares vs Shearwater: compare popularity
- Mares vs Apeks: compare popularity
- Shearwater vs Apeks: compare popularity
- Compare any of these brands
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