Brandwave

How popular isApeks?

In September 2026, people searched for Apeks by name about 10 times in New Zealand, a 66.7% decrease from the previous year. These searches made up 3.3% of all New Zealand dive gear brand searches, placing Apeks fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about dive gear brands, Apeks appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Apeks is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. Aqua LungShare of searches 56.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. ScubaproShare of searches 26.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. MaresShare of searches 6.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. ShearwaterShare of searches 6.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. ApeksShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top dive gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Apeks was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Apeks is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scubapro1st
  2. Apeks2nd
  3. Mares3rd
  4. Shearwater4th
  5. Aqua Lung5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mares4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aqua Lung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scubapro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shearwater3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apeks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dive gear brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dive gear brands compete with Apeks?

Apeks against dive gear brands in New Zealand, by month

Share of searches by month for Aqua Lung, Scubapro, Mares, Shearwater, Apeks. The figures are in the table below the chart.

View monthly share of searches table
MonthAqua LungScubaproMaresShearwaterApeks
Oct 202550%22.2%8.3%11.1%8.3%
Nov 202551.2%23.3%9.3%9.3%7%
Dec 202546.8%25.5%10.6%10.6%6.4%
Jan 202650%27.8%7.4%9.3%5.6%
Feb 202653.7%19.5%9.8%9.8%7.3%
Mar 202651.4%22.9%5.7%8.6%11.4%
Apr 202645.5%24.2%6.1%15.2%9.1%
May 202650%25%5.6%11.1%8.3%
Jun 202650%27.8%5.6%13.9%2.8%
Jul 202652.9%23.5%8.8%8.8%5.9%
Aug 202656.4%20.5%7.7%10.3%5.1%
Sep 202656.7%26.7%6.7%6.7%3.3%

  1. 1.Aqua Lung

    56.7%

    Held 1st. 170 estimated branded searches, -22.7% vs prior month. Share +0.3 points.

  2. 2.Scubapro

    26.7%

    Held 2nd. 80 estimated branded searches, 0% vs prior month. Share +6.2 points.

  3. 3.Mares

    6.7%

    Moved from 4th to 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -1 points.

  4. 4.Shearwater

    6.7%

    Moved from 3rd to 4th. 20 estimated branded searches, -50% vs prior month. Share -3.6 points.

  5. 5.Apeks

    3.3%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -1.8 points.

Compare popularity between Apeks and its closest rivals

How has branded search demand for Apeks changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Apeks in New Zealand fell from 30 to 10.
  • Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand decreased from 8.3% to 3.3%.
  • Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand peaked at 11.4% in March 2026 and was lowest at 2.8% in June 2026.
  • Across the 12 months ending September 2026, Apeks fell from 4th to 5th among dive gear brands in New Zealand.

How did search popularity change for New Zealand dive gear brands in September 2026?

5 changes

  1. In September 2026, Scubapro gained share of searches among dive gear brands in New Zealand, from 20.5% to 26.7%.

  2. In September 2026, Shearwater lost share of searches among dive gear brands in New Zealand, from 10.3% to 6.7%.

  3. In September 2026, Apeks lost share of searches among dive gear brands in New Zealand, from 5.1% to 3.3%.

  4. In September 2026, Mares lost share of searches among dive gear brands in New Zealand, from 7.7% to 6.7%.

  5. Aqua Lung’s share of searches among dive gear brands in New Zealand has gained ground for 3 months in a row, from 50% to 56.7% in September 2026.

How are Apeks’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Apeks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • apeks

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How the Brand Demand Index is measured

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