Apeks vs Scubapro:Which is more popular?
In September 2026, Scubapro had more branded searches than Apeks among dive gear brands in New Zealand. Scubapro had about 80 branded searches, while Apeks had 10. Scubapro made up 26.7% of all dive gear brand searches we track, and Apeks accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about dive gear brands, Apeks and Scubapro each appeared in three of the four answers. Scubapro was mentioned before Apeks in every answer.
Who do people search for more?
Scubapro, about 8 searches for every 1 for Apeks
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Scubapro, named ahead of Apeks in every answer
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Top dive gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Apeks and Scubapro were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Scubapro was listed before Apeks in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Scubapro1st
Apeks2nd
Mares3rd
Shearwater4th
Aqua Lung5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mares4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Aqua Lung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Scubapro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shearwater3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Apeks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dive gear brands
4 answers
Asked ChatGPT
“Which dive gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dive gear brands in New Zealand?”
Asked ChatGPT
“What's the best dive gear brand in New Zealand for recreational diving?”
Searched Google, AI Overview
“scuba gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cheap dive gear”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Apeks or Scubapro more popular in search?
This chart shows how often people search Google for Apeks and Scubapro by name. Each line represents a brand's share of searches for all five dive gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scubapro, Apeks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aqua Lung | Scubapro | Mares | Shearwater | Apeks |
|---|---|---|---|---|---|
| Oct 2025 | 50% | 22.2% | 8.3% | 11.1% | 8.3% |
| Nov 2025 | 51.2% | 23.3% | 9.3% | 9.3% | 7% |
| Dec 2025 | 46.8% | 25.5% | 10.6% | 10.6% | 6.4% |
| Jan 2026 | 50% | 27.8% | 7.4% | 9.3% | 5.6% |
| Feb 2026 | 53.7% | 19.5% | 9.8% | 9.8% | 7.3% |
| Mar 2026 | 51.4% | 22.9% | 5.7% | 8.6% | 11.4% |
| Apr 2026 | 45.5% | 24.2% | 6.1% | 15.2% | 9.1% |
| May 2026 | 50% | 25% | 5.6% | 11.1% | 8.3% |
| Jun 2026 | 50% | 27.8% | 5.6% | 13.9% | 2.8% |
| Jul 2026 | 52.9% | 23.5% | 8.8% | 8.8% | 5.9% |
| Aug 2026 | 56.4% | 20.5% | 7.7% | 10.3% | 5.1% |
| Sep 2026 | 56.7% | 26.7% | 6.7% | 6.7% | 3.3% |
How has the Apeks and Scubapro comparison changed over the last 12 months?
3 findings
- Scubapro was ahead of Apeks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Apeks’ share of searches among dive gear brands in New Zealand moved from 8.3% to 3.3%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 12 months ending September 2026, Scubapro’s share of searches among dive gear brands in New Zealand moved from 22.2% to 26.7%, and its estimated monthly branded searches held steady at 80.
How did search popularity change for New Zealand dive gear brands in September 2026?
2 changes
In September 2026, Scubapro gained share of searches among dive gear brands in New Zealand, from 20.5% to 26.7%.
In September 2026, Apeks lost share of searches among dive gear brands in New Zealand, from 5.1% to 3.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Apeks’ and Scubapro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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