Brandwave

How popular isMares?

In September 2026, people searched for Mares by name about 20 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 6.7% of all New Zealand dive gear brand searches, placing Mares third out of five brands. When we asked both ChatGPT and Google AI Overviews about dive gear brands, Mares appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Mares is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. Aqua LungShare of searches 56.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th
  2. ScubaproShare of searches 26.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  3. MaresShare of searches 6.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. ShearwaterShare of searches 6.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. ApeksShare of searches 3.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top dive gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mares appeared in all four answers. Mares is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scubapro1st
  2. Apeks2nd
  3. Mares3rd
  4. Shearwater4th
  5. Aqua Lung5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mares4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aqua Lung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scubapro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shearwater3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apeks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dive gear brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dive gear brands compete with Mares?

Mares against dive gear brands in New Zealand, by month

Share of searches by month for Aqua Lung, Scubapro, Mares, Shearwater, Apeks. The figures are in the table below the chart.

View monthly share of searches table
MonthAqua LungScubaproMaresShearwaterApeks
Oct 202550%22.2%8.3%11.1%8.3%
Nov 202551.2%23.3%9.3%9.3%7%
Dec 202546.8%25.5%10.6%10.6%6.4%
Jan 202650%27.8%7.4%9.3%5.6%
Feb 202653.7%19.5%9.8%9.8%7.3%
Mar 202651.4%22.9%5.7%8.6%11.4%
Apr 202645.5%24.2%6.1%15.2%9.1%
May 202650%25%5.6%11.1%8.3%
Jun 202650%27.8%5.6%13.9%2.8%
Jul 202652.9%23.5%8.8%8.8%5.9%
Aug 202656.4%20.5%7.7%10.3%5.1%
Sep 202656.7%26.7%6.7%6.7%3.3%

  1. 1.Aqua Lung

    56.7%

    Held 1st. 170 estimated branded searches, -22.7% vs prior month. Share +0.3 points.

  2. 2.Scubapro

    26.7%

    Held 2nd. 80 estimated branded searches, 0% vs prior month. Share +6.2 points.

  3. 3.Mares

    6.7%

    Moved from 4th to 3rd. 20 estimated branded searches, -33.3% vs prior month. Share -1 points.

  4. 4.Shearwater

    6.7%

    Moved from 3rd to 4th. 20 estimated branded searches, -50% vs prior month. Share -3.6 points.

  5. 5.Apeks

    3.3%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share -1.8 points.

Compare popularity between Mares and its closest rivals

How has branded search demand for Mares changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mares in New Zealand fell from 30 to 20.
  • Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands in New Zealand decreased from 8.3% to 6.7%.
  • Across the 12 months ending September 2026, Mares’ share of searches among dive gear brands in New Zealand peaked at 10.6% in December 2025 and was lowest at 5.6% in May 2026.
  • Across the 12 months ending September 2026, Mares rose from 5th to 3rd among dive gear brands in New Zealand.

How did search popularity change for New Zealand dive gear brands in September 2026?

5 changes

  1. In September 2026, Scubapro gained share of searches among dive gear brands in New Zealand, from 20.5% to 26.7%.

  2. In September 2026, Shearwater lost share of searches among dive gear brands in New Zealand, from 10.3% to 6.7%.

  3. In September 2026, Apeks lost share of searches among dive gear brands in New Zealand, from 5.1% to 3.3%.

  4. In September 2026, Mares lost share of searches among dive gear brands in New Zealand, from 7.7% to 6.7%.

  5. Aqua Lung’s share of searches among dive gear brands in New Zealand has gained ground for 3 months in a row, from 50% to 56.7% in September 2026.

How are Mares’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mares’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mares dive computer
  • mares dive gear

Do you work for Mares? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Mares compete?

Mares is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dive computer brands5th of 62%Show ranking
Dive gear brands3rd of 56.7%Shown above
Creator with pink hair and a pink jacket

Is Mares your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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