Brandwave

Aqua Lung vs Shearwater:Which is more popular?

In September 2026, Aqua Lung had more branded searches than Shearwater among dive gear brands in New Zealand. Aqua Lung had about 170 branded searches, while Shearwater had 20. Aqua Lung made up 56.7% of all dive gear brand searches we track, and Shearwater accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about dive gear brands, Aqua Lung and Shearwater each appeared in three of the four answers. Shearwater was mentioned before Aqua Lung in every answer.

Among dive gear brands in New Zealand in September 2026

Who do people search for more?

Aqua Lung, about 9 searches for every 1 for Shearwater

Aqua Lung 170 searchesShearwater 20 searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Aqua Lung in 3 of 4Shearwater in 3 of 4

Who does AI recommend more?

Shearwater, named ahead of Aqua Lung in every answer

Shearwater first in 3Aqua Lung never first

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Top dive gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Aqua Lung and Shearwater were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Shearwater was listed before Aqua Lung in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scubapro1st
  2. Apeks2nd
  3. Mares3rd
  4. Shearwater4th
  5. Aqua Lung5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mares4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aqua Lung3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scubapro3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shearwater3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Apeks3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dive gear brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Aqua Lung or Shearwater more popular in search?

This chart shows how often people search Google for Aqua Lung and Shearwater by name. Each line represents a brand's share of searches for all five dive gear brands we track, month by month, from searches in New Zealand.

Aqua Lung and Shearwater among dive gear brands in New Zealand, by month

Share of searches by month for Aqua Lung, Shearwater. The figures are in the table below the chart.

View monthly share of searches table
MonthAqua LungScubaproMaresShearwaterApeks
Oct 202550%22.2%8.3%11.1%8.3%
Nov 202551.2%23.3%9.3%9.3%7%
Dec 202546.8%25.5%10.6%10.6%6.4%
Jan 202650%27.8%7.4%9.3%5.6%
Feb 202653.7%19.5%9.8%9.8%7.3%
Mar 202651.4%22.9%5.7%8.6%11.4%
Apr 202645.5%24.2%6.1%15.2%9.1%
May 202650%25%5.6%11.1%8.3%
Jun 202650%27.8%5.6%13.9%2.8%
Jul 202652.9%23.5%8.8%8.8%5.9%
Aug 202656.4%20.5%7.7%10.3%5.1%
Sep 202656.7%26.7%6.7%6.7%3.3%

How has the Aqua Lung and Shearwater comparison changed over the last 12 months?

3 findings
  • Aqua Lung was ahead of Shearwater in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Aqua Lung’s share of searches among dive gear brands in New Zealand moved from 50% to 56.7%, and its estimated monthly branded searches moved from 180 to 170.
  • Across the 12 months ending September 2026, Shearwater’s share of searches among dive gear brands in New Zealand moved from 11.1% to 6.7%, and its estimated monthly branded searches moved from 40 to 20.

How did search popularity change for New Zealand dive gear brands in September 2026?

2 changes

  1. In September 2026, Shearwater lost share of searches among dive gear brands in New Zealand, from 10.3% to 6.7%.

  2. Aqua Lung’s share of searches among dive gear brands in New Zealand has gained ground for 3 months in a row, from 50% to 56.7% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Aqua Lung’s and Shearwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aqua Lung

2 branded search terms

  • aqua lung
  • aqualung dive gear

Shearwater

2 branded search terms

  • shearwater dive computer
  • shearwater perdix

How the Brand Demand Index is measured

Other head-to-heads among dive gear brands

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