Credit score services in New Zealand:Which brands are most popular in search?
In August 2026, Centrix was the most searched among credit score services in New Zealand, with an estimated 11.7K branded searches and 66.2% estimated Share of Search within this set.
Centrix66.2%Equifax19.1%
Credit Simple9.5%illion5.3%
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Share of SearchLeaderboard
Compare the credit reporting and credit score services New Zealanders check. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Centrix, Equifax, Credit Simple, illion. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrix | Equifax | Credit Simple | illion |
|---|---|---|---|---|
| Oct 2025 | 54.5% | 16.7% | 12.7% | 16.1% |
| Nov 2025 | 54.5% | 16.9% | 13.2% | 15.3% |
| Dec 2025 | 54.1% | 16.5% | 13.4% | 16.1% |
| Jan 2026 | 57.4% | 16.9% | 13.9% | 11.9% |
| Feb 2026 | 60.4% | 18% | 12.3% | 9.3% |
| Mar 2026 | 63.1% | 16.8% | 11.4% | 8.7% |
| Apr 2026 | 63.6% | 16.4% | 11.3% | 8.8% |
| May 2026 | 59.8% | 19.1% | 12.5% | 8.7% |
| Jun 2026 | 61.7% | 19.4% | 11.4% | 7.5% |
| Jul 2026 | 63.2% | 20% | 10% | 6.8% |
| Aug 2026 | 66.2% | 19.1% | 9.5% | 5.3% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.2% | 11.7K | +18.8% | +2.9 points | |
| 2, held 2nd | 19.1% | 3.4K | +8.4% | -0.9 points | |
| 3, held 3rd | 9.5% | 1.7K | +7.7% | -0.5 points | |
| 4, held 4th | 5.3% | 930 | -11.4% | -1.5 points |
1.
Centrix66.2%
held 1st · 11.7K estimated branded searches · +18.8% vs prior month · +2.9 points
2.
19.1%
held 2nd · 3.4K estimated branded searches · +8.4% vs prior month · -0.9 points
9.5%
held 3rd · 1.7K estimated branded searches · +7.7% vs prior month · -0.5 points
4.
5.3%
held 4th · 930 estimated branded searches · -11.4% vs prior month · -1.5 points
Compare search popularity between leading brands
- Centrix vs Credit Simple: compare search popularity
- Equifax vs Credit Simple: compare search popularity
- Compare any of these brands
Which brand is most popular in search among credit score services in New Zealand?
4 brands
In August 2026, Centrix was the most searched among credit score services in New Zealand, with an estimated 11.7K branded searches and 66.2% estimated Share of Search within this set. Equifax is in 2nd place, 47.1 percentage points behind at 19.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Centrix | 54.5% → 66.2% | 66.2%Aug 2026 | 54.1%Dec 2025 | 1st |
| Equifax | 16.7% → 19.1% | 20%Jul 2026 | 16.4%Apr 2026 | 2nd |
| Credit Simple | 12.7% → 9.5% | 13.9%Jan 2026 | 9.5%Aug 2026 | 4th → 3rd |
| illion | 16.1% → 5.3% | 16.1%Dec 2025 | 5.3%Aug 2026 | 3rd → 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Centrix’s estimated Share of Search among credit score services in New Zealand increased from 54.5% to 66.2%.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand increased from 16.7% to 19.1%.
- Across the 11 months ending August 2026, Credit Simple’s estimated Share of Search among credit score services in New Zealand decreased from 12.7% to 9.5%.
- Across the 11 months ending August 2026, illion’s estimated Share of Search among credit score services in New Zealand decreased from 16.1% to 5.3%.
- Across the 11 months ending August 2026, Centrix’s estimated Share of Search among credit score services in New Zealand peaked at 66.2% in August 2026 and was lowest at 54.1% in December 2025.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand peaked at 20% in July 2026 and was lowest at 16.4% in April 2026.
- Across the 11 months ending August 2026, Credit Simple’s estimated Share of Search among credit score services in New Zealand peaked at 13.9% in January 2026 and was lowest at 9.5% in August 2026.
- Across the 11 months ending August 2026, illion’s estimated Share of Search among credit score services in New Zealand peaked at 16.1% in December 2025 and was lowest at 5.3% in August 2026.
- Across the 11 months ending August 2026, Credit Simple rose from 4th to 3rd among credit score services in New Zealand.
- Across the 11 months ending August 2026, illion fell from 3rd to 4th among credit score services in New Zealand.
How did search popularity change for New Zealand credit score services in August 2026?
4 changes
In August 2026, Centrix gained estimated Share of Search among credit score services in New Zealand, from 63.2% to 66.2%.
In August 2026, illion lost estimated Share of Search among credit score services in New Zealand, from 6.8% to 5.3%.
In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%.
In August 2026, Credit Simple lost estimated Share of Search among credit score services in New Zealand, from 10% to 9.5%.
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