Credit Simple vs Equifax:Which is more popular by branded search in New Zealand?
In August 2026, Equifax had more branded searches than Credit Simple among credit score services in New Zealand. Equifax was estimated to have 3.4K branded searches compared to Credit Simple’s 1.7K, and held a 19.1% Share of Search versus Credit Simple’s 9.5%.
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Which is more popular in search, Credit Simple or Equifax?
Compare the credit reporting and credit score services New Zealanders check. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Equifax, Credit Simple. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrix | Equifax | Credit Simple | illion |
|---|---|---|---|---|
| Oct 2025 | 54.5% | 16.7% | 12.7% | 16.1% |
| Nov 2025 | 54.5% | 16.9% | 13.2% | 15.3% |
| Dec 2025 | 54.1% | 16.5% | 13.4% | 16.1% |
| Jan 2026 | 57.4% | 16.9% | 13.9% | 11.9% |
| Feb 2026 | 60.4% | 18% | 12.3% | 9.3% |
| Mar 2026 | 63.1% | 16.8% | 11.4% | 8.7% |
| Apr 2026 | 63.6% | 16.4% | 11.3% | 8.8% |
| May 2026 | 59.8% | 19.1% | 12.5% | 8.7% |
| Jun 2026 | 61.7% | 19.4% | 11.4% | 7.5% |
| Jul 2026 | 63.2% | 20% | 10% | 6.8% |
| Aug 2026 | 66.2% | 19.1% | 9.5% | 5.3% |
| Sep 2026 | — | — | — | — |
How has the Credit Simple and Equifax comparison changed over the last 12 months?
3 findings
- Equifax was ahead of Credit Simple in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Credit Simple’s estimated Share of Search among credit score services in New Zealand moved from 12.7% to 9.5%, and its estimated monthly branded searches moved from 2.2K to 1.7K.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches moved from 2.9K to 3.4K.
How did search popularity change for New Zealand credit score services in August 2026?
2 changes
In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%.
In August 2026, Credit Simple lost estimated Share of Search among credit score services in New Zealand, from 10% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Credit Simple’s and Equifax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Credit Simple
8 branded search terms
- credit simple
- credit simple check
- credit simple credit score
- credit simple nz
- creditsimple
- creditsimple co nz
- creditsimple credit score
- creditsimple nz
Equifax
10 branded search terms
- equifax
- equifax australia
- equifax co nz
- equifax credit check
- equifax credit file
- equifax credit score
- equifax near me
- equifax nz
- equifax online
- freecreditreport equifax
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.