Brandwave

How popular isCredit Simple in search?

In August 2026, there were an estimated 1.7K branded searches for Credit Simple in New Zealand which is down 24.4% over the last 11 months. Credit Simple holds 9.5% estimated Share of Search among New Zealand credit score services and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Centrix66.2%
  2. Equifax19.1%
  3. Credit Simple9.5%
  4. illion5.3%
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Which credit score services compete with Credit Simple?

Credit Simple against credit score services in New Zealand, by month

Share of Search by month for Centrix, Equifax, Credit Simple, illion. The figures are in the table below the chart.

View monthly share of search table
MonthCentrixEquifaxCredit Simpleillion
Oct 202554.5%16.7%12.7%16.1%
Nov 202554.5%16.9%13.2%15.3%
Dec 202554.1%16.5%13.4%16.1%
Jan 202657.4%16.9%13.9%11.9%
Feb 202660.4%18%12.3%9.3%
Mar 202663.1%16.8%11.4%8.7%
Apr 202663.6%16.4%11.3%8.8%
May 202659.8%19.1%12.5%8.7%
Jun 202661.7%19.4%11.4%7.5%
Jul 202663.2%20%10%6.8%
Aug 202666.2%19.1%9.5%5.3%
Sep 2026————

  1. 1.Centrix

    66.2%

    held 1st · 11.7K estimated branded searches · +18.8% vs prior month · +2.9 points

  2. 2.Equifax

    19.1%

    held 2nd · 3.4K estimated branded searches · +8.4% vs prior month · -0.9 points

  3. 3.Credit Simple

    9.5%

    held 3rd · 1.7K estimated branded searches · +7.7% vs prior month · -0.5 points

  4. 4.illion

    5.3%

    held 4th · 930 estimated branded searches · -11.4% vs prior month · -1.5 points

Compare search popularity between Credit Simple and its closest rivals

How has branded search demand for Credit Simple changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Credit Simple in New Zealand fell from 2.2K to 1.7K.
  • Across the 11 months ending August 2026, Credit Simple’s estimated Share of Search among credit score services in New Zealand decreased from 12.7% to 9.5%.
  • Across the 11 months ending August 2026, Credit Simple’s estimated Share of Search among credit score services in New Zealand peaked at 13.9% in January 2026 and was lowest at 9.5% in August 2026.
  • Across the 11 months ending August 2026, Credit Simple rose from 4th to 3rd among credit score services in New Zealand.

How did search popularity change for New Zealand credit score services in August 2026?

  1. In August 2026, Centrix gained estimated Share of Search among credit score services in New Zealand, from 63.2% to 66.2%.

  2. In August 2026, illion lost estimated Share of Search among credit score services in New Zealand, from 6.8% to 5.3%.

  3. In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%.

  4. In August 2026, Credit Simple lost estimated Share of Search among credit score services in New Zealand, from 10% to 9.5%.

How is Credit Simple measured?

Brandwave collects information about searches that people make online using Credit Simple’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

8 branded search terms

  • credit simple
  • credit simple check
  • credit simple credit score
  • credit simple nz
  • creditsimple
  • creditsimple co nz
  • creditsimple credit score
  • creditsimple nz

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How the Brand Demand Index is measured

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