How popular isEquifax in search?
In August 2026, there were an estimated 3.4K branded searches for Equifax in New Zealand which is up 16.2% over the last 11 months. Equifax holds 19.1% estimated Share of Search among New Zealand credit score services and is ranked 2nd of 4 competitors for search popularity.
Centrix66.2%Equifax19.1%
Credit Simple9.5%illion5.3%
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Which credit score services compete with Equifax?
Share of Search by month for Centrix, Equifax, Credit Simple, illion. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrix | Equifax | Credit Simple | illion |
|---|---|---|---|---|
| Oct 2025 | 54.5% | 16.7% | 12.7% | 16.1% |
| Nov 2025 | 54.5% | 16.9% | 13.2% | 15.3% |
| Dec 2025 | 54.1% | 16.5% | 13.4% | 16.1% |
| Jan 2026 | 57.4% | 16.9% | 13.9% | 11.9% |
| Feb 2026 | 60.4% | 18% | 12.3% | 9.3% |
| Mar 2026 | 63.1% | 16.8% | 11.4% | 8.7% |
| Apr 2026 | 63.6% | 16.4% | 11.3% | 8.8% |
| May 2026 | 59.8% | 19.1% | 12.5% | 8.7% |
| Jun 2026 | 61.7% | 19.4% | 11.4% | 7.5% |
| Jul 2026 | 63.2% | 20% | 10% | 6.8% |
| Aug 2026 | 66.2% | 19.1% | 9.5% | 5.3% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.2% | 11.7K | +18.8% | +2.9 points | |
| 2, held 2nd | 19.1% | 3.4K | +8.4% | -0.9 points | |
| 3, held 3rd | 9.5% | 1.7K | +7.7% | -0.5 points | |
| 4, held 4th | 5.3% | 930 | -11.4% | -1.5 points |
1.
Centrix66.2%
held 1st · 11.7K estimated branded searches · +18.8% vs prior month · +2.9 points
2.
19.1%
held 2nd · 3.4K estimated branded searches · +8.4% vs prior month · -0.9 points
9.5%
held 3rd · 1.7K estimated branded searches · +7.7% vs prior month · -0.5 points
4.
5.3%
held 4th · 930 estimated branded searches · -11.4% vs prior month · -1.5 points
Compare search popularity between Equifax and its closest rivals
How has branded search demand for Equifax changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Equifax in New Zealand rose from 2.9K to 3.4K.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand increased from 16.7% to 19.1%.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand peaked at 20% in July 2026 and was lowest at 16.4% in April 2026.
How did search popularity change for New Zealand credit score services in August 2026?
4 changes
In August 2026, Centrix gained estimated Share of Search among credit score services in New Zealand, from 63.2% to 66.2%.
In August 2026, illion lost estimated Share of Search among credit score services in New Zealand, from 6.8% to 5.3%.
In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%.
In August 2026, Credit Simple lost estimated Share of Search among credit score services in New Zealand, from 10% to 9.5%.
How is Equifax measured?
Brandwave collects information about searches that people make online using Equifax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
10 branded search terms
- equifax
- equifax australia
- equifax co nz
- equifax credit check
- equifax credit file
- equifax credit score
- equifax near me
- equifax nz
- equifax online
- freecreditreport equifax
Do you work for Equifax? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Equifax your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.