Equifax vs illion:Which is more popular by branded search in New Zealand?
In August 2026, Equifax had more branded searches than illion among credit score services in New Zealand. Equifax was estimated to have 3.4K branded searches compared to illion’s 930, and held a 19.1% Share of Search versus illion’s 5.3%.
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Which is more popular in search, Equifax or illion?
Compare the credit reporting and credit score services New Zealanders check. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Equifax, illion. The figures are in the table below the chart.
View monthly share of search table
| Month | Centrix | Equifax | Credit Simple | illion |
|---|---|---|---|---|
| Oct 2025 | 54.5% | 16.7% | 12.7% | 16.1% |
| Nov 2025 | 54.5% | 16.9% | 13.2% | 15.3% |
| Dec 2025 | 54.1% | 16.5% | 13.4% | 16.1% |
| Jan 2026 | 57.4% | 16.9% | 13.9% | 11.9% |
| Feb 2026 | 60.4% | 18% | 12.3% | 9.3% |
| Mar 2026 | 63.1% | 16.8% | 11.4% | 8.7% |
| Apr 2026 | 63.6% | 16.4% | 11.3% | 8.8% |
| May 2026 | 59.8% | 19.1% | 12.5% | 8.7% |
| Jun 2026 | 61.7% | 19.4% | 11.4% | 7.5% |
| Jul 2026 | 63.2% | 20% | 10% | 6.8% |
| Aug 2026 | 66.2% | 19.1% | 9.5% | 5.3% |
| Sep 2026 | — | — | — | — |
How has the Equifax and illion comparison changed over the last 12 months?
3 findings
- Equifax was ahead of illion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equifax’s estimated Share of Search among credit score services in New Zealand moved from 16.7% to 19.1%, and its estimated monthly branded searches moved from 2.9K to 3.4K.
- Across the 11 months ending August 2026, illion’s estimated Share of Search among credit score services in New Zealand moved from 16.1% to 5.3%, and its estimated monthly branded searches moved from 2.8K to 930.
How did search popularity change for New Zealand credit score services in August 2026?
2 changes
In August 2026, illion lost estimated Share of Search among credit score services in New Zealand, from 6.8% to 5.3%.
In August 2026, Equifax lost estimated Share of Search among credit score services in New Zealand, from 20% to 19.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Equifax’s and illion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Equifax
10 branded search terms
- equifax
- equifax australia
- equifax co nz
- equifax credit check
- equifax credit file
- equifax credit score
- equifax near me
- equifax nz
- equifax online
- freecreditreport equifax
illion
6 branded search terms
- credit check illion
- illion credit
- illion credit check
- illion credit report
- illion credit score
- illion nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.