Brandwave

Miele vs Samsung:Which is more popular?

In September 2026, Miele had more branded searches than Samsung among condenser tumble dryer brands in New Zealand. Miele had about 2,900 branded searches, while Samsung had 390. Miele made up 12.2% of all condenser tumble dryer brand searches we track, and Samsung accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about condenser tumble dryer brands, Miele appeared in two of the five answers and Samsung in none.

Among condenser tumble dryer brands in New Zealand in September 2026

Who do people search for more?

Miele, about 7 searches for every 1 for Samsung

Miele 2.9K searchesSamsung 390 searches

Who does AI mention more?

Miele, mentioned in 2 of 5 answers, Samsung in 0

Miele in 2 of 5Samsung in 0 of 5

Who does AI recommend more?

Miele, the only one of the two named

Miele first in 2Samsung never named

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Top condenser tumble dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Miele was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Beko3rd
  4. Miele4th
  5. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Beko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about condenser tumble dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Miele or Samsung more popular in search?

This chart shows how often people search Google for Miele and Samsung by name. Each line represents a brand's share of searches for all five condenser tumble dryer brands we track, month by month, from searches in New Zealand.

Miele and Samsung among condenser tumble dryer brands in New Zealand, by month

Share of searches by month for Miele, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelMieleBekoSamsungBosch
Oct 202583.8%12%2.6%1.6%0.04%
Nov 202582.3%14.3%1.8%1.6%0.03%
Dec 202584%11.6%2.4%2%0.04%
Jan 202683.8%12%2.6%1.6%0.04%
Feb 202684%12.5%2.2%1.3%0%
Mar 202685%11.8%1.8%1.3%0.03%
Apr 202684.1%12.2%2.2%1.6%0%
May 202683.8%12.8%2.3%1.1%0.03%
Jun 202684.5%12.1%2.4%1.1%0%
Jul 202687.5%9.1%2.1%1.2%0.03%
Aug 202686.4%10.1%1.8%1.7%0%
Sep 202684.4%12.2%1.8%1.6%0%

How has the Miele and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand condenser tumble dryer brands in September 2026?

1 change
  1. In September 2026, Miele gained share of searches among condenser tumble dryer brands in New Zealand, from 10.1% to 12.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Miele’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Miele

3 branded search terms

  • miele
  • miele appliances
  • miele outlet

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among condenser tumble dryer brands

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