Kubota vs New Holland:Which is more popular?
In September 2026, Kubota had more branded searches than New Holland among compact tractor brands in New Zealand. Kubota had about 1,540 branded searches, while New Holland had 720. Kubota made up 17.8% of all compact tractor brand searches we track, and New Holland accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about compact tractor brands, Kubota appeared in four of the five answers and New Holland in three. Kubota was mentioned before New Holland in every answer that named either.
Who do people search for more?
Kubota, about 2 searches for every 1 for New Holland
Who does AI mention more?
Kubota, mentioned in 4 of 5 answers, New Holland in 3
Who does AI recommend more?
Kubota, named ahead of New Holland in 4 of 4 answers
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Top compact tractor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kubota was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. New Holland was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kubota was listed before New Holland in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kubota1st
John Deere2nd
Massey Ferguson3rd
New Holland4th
Bobcat5th- Iseki6th
KIOTI–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- John Deere5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Massey Ferguson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kubota4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Holland3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobcat2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Iseki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KIOTI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about compact tractor brands
5 answers
Asked ChatGPT
“Which compact tractor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best compact tractor brands in New Zealand?”
Asked ChatGPT
“What's the best compact tractor brand in New Zealand for small property work?”
Searched Google, AI Overview
“best compact tractor”
Searched Google, AI Overview
“small tractor nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kubota or New Holland more popular in search?
This chart shows how often people search Google for Kubota and New Holland by name. Each line represents a brand's share of searches for all seven compact tractor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kubota, New Holland. The figures are in the table below the chart.
View monthly share of searches table
| Month | John Deere | Massey Ferguson | Kubota | New Holland | KIOTI | Bobcat | Iseki |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.1% | 28.1% | 15.5% | 7.4% | 2.7% | 1.7% | 0.51% |
| Nov 2025 | 41% | 29.1% | 17.8% | 7.1% | 2.6% | 1.7% | 0.69% |
| Dec 2025 | 47.3% | 27.4% | 16.6% | 5.4% | 1.9% | 1% | 0.34% |
| Jan 2026 | 40.6% | 30.8% | 17.4% | 6.9% | 2.5% | 1.3% | 0.58% |
| Feb 2026 | 39.4% | 27.8% | 21.6% | 6.9% | 2.5% | 1.3% | 0.47% |
| Mar 2026 | 36.2% | 25.8% | 27.7% | 6.1% | 2.2% | 1.5% | 0.52% |
| Apr 2026 | 39.8% | 29.2% | 21.1% | 5.6% | 2.5% | 1.3% | 0.47% |
| May 2026 | 38.9% | 28.2% | 21.4% | 6.8% | 2.4% | 1.6% | 0.58% |
| Jun 2026 | 37.3% | 26% | 23.6% | 7.9% | 2.8% | 1.9% | 0.44% |
| Jul 2026 | 40.7% | 28.4% | 17% | 8.4% | 3% | 2% | 0.57% |
| Aug 2026 | 41.7% | 25.4% | 19.2% | 8.9% | 2.1% | 2.1% | 0.62% |
| Sep 2026 | 39.6% | 29% | 17.8% | 8.3% | 3% | 1.6% | 0.58% |
How has the Kubota and New Holland comparison changed over the last 12 months?
3 findings
- Kubota was ahead of New Holland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kubota’s share of searches among compact tractor brands in New Zealand moved from 15.5% to 17.8%, and its estimated monthly branded searches held steady at 1.5K.
- Across the 12 months ending September 2026, New Holland’s share of searches among compact tractor brands in New Zealand moved from 7.4% to 8.3%, and its estimated monthly branded searches held steady at 720.
How did search popularity change for New Zealand compact tractor brands in September 2026?
2 changes
In September 2026, Kubota lost share of searches among compact tractor brands in New Zealand, from 19.2% to 17.8%.
In September 2026, New Holland lost share of searches among compact tractor brands in New Zealand, from 8.9% to 8.3%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Kubota’s and New Holland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kubota
5 branded search terms
- kubota
- kubota digger
- kubota rtv
- kubota skid steer
- kubota zero turn
New Holland
1 branded search term
- new holland
Other head-to-heads among compact tractor brands
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