Nespresso vs Starbucks:Which is more popular?
In September 2026, Starbucks had more branded searches than Nespresso among coffee pod brands in New Zealand. Starbucks had about 46,600 branded searches, while Nespresso had 18,300. Starbucks made up 70.9% of all coffee pod brand searches we track, and Nespresso accounted for 27.8%. When we asked ChatGPT and Google AI Overviews about coffee pod brands, Nespresso appeared in all three answers and Starbucks in none.
Who do people search for more?
Starbucks, about 3 searches for every 1 for Nespresso
Who does AI mention more?
Nespresso, mentioned in every answer we collected
Who does AI recommend more?
Nespresso, the only one of the two named
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Top coffee pod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Nespresso appeared in all three answers. Starbucks did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L'OR1st- Nespresso2nd
Dolce Gusto3rd- Starbucks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nespresso3 of 3Named in 3 of 3 ChatGPT answers
- L'OR3 of 3Named in 3 of 3 ChatGPT answers
- Dolce Gusto3 of 3Named in 3 of 3 ChatGPT answers
- Starbucks0 of 3Named in 0 of 3 ChatGPT answers
See every answer about coffee pod brands
3 answers
Asked ChatGPT
“Which coffee pod brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best coffee pod brands in New Zealand?”
Asked ChatGPT
“What's the best coffee pod brand in New Zealand for quick morning coffee?”
Searched Google, AI Overview
“coffee pods nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“coffee capsules nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Nespresso or Starbucks more popular in search?
This chart shows how often people search Google for Nespresso and Starbucks by name. Each line represents a brand's share of searches for all four coffee pod brands we track, month by month, from searches in New Zealand.
Share of searches by month for Starbucks, Nespresso. The figures are in the table below the chart.
View monthly share of searches table
| Month | Starbucks | Nespresso | L'OR | Dolce Gusto |
|---|---|---|---|---|
| Oct 2025 | 68.5% | 30.2% | 0.55% | 0.77% |
| Nov 2025 | 70% | 28.8% | 0.51% | 0.65% |
| Dec 2025 | 68.2% | 30.7% | 0.4% | 0.76% |
| Jan 2026 | 71.2% | 27.7% | 0.53% | 0.57% |
| Feb 2026 | 75% | 24.1% | 0.45% | 0.49% |
| Mar 2026 | 74.6% | 24.3% | 0.54% | 0.56% |
| Apr 2026 | 69.5% | 29.3% | 0.53% | 0.67% |
| May 2026 | 63.1% | 35.5% | 0.74% | 0.68% |
| Jun 2026 | 66.5% | 32.1% | 0.66% | 0.73% |
| Jul 2026 | 66.1% | 32.4% | 0.79% | 0.74% |
| Aug 2026 | 71.3% | 27.5% | 0.58% | 0.61% |
| Sep 2026 | 70.9% | 27.8% | 0.67% | 0.64% |
How has the Nespresso and Starbucks comparison changed over the last 12 months?
3 findings
- Starbucks was ahead of Nespresso in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nespresso’s share of searches among coffee pod brands in New Zealand moved from 30.2% to 27.8%, and its estimated monthly branded searches moved from 19.9K to 18.3K.
- Across the 12 months ending September 2026, Starbucks’ share of searches among coffee pod brands in New Zealand moved from 68.5% to 70.9%, and its estimated monthly branded searches moved from 45.3K to 46.6K.
How did search popularity change for New Zealand coffee pod brands in September 2026?
0 changes
Neither Nespresso nor Starbucks moved beyond provider rounding among coffee pod brands in September 2026.
How are branded searches counted?
268 search terms
Brandwave collects information about searches that people make online using Nespresso’s and Starbucks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nespresso
256 branded search terms
- 200 nespresso pods
- a nespresso machine
- about nespresso coffee
- aeroccino 4 nespresso
- aged sumatra nespresso
- aguila nespresso 220
- aguila nespresso machine
- all nespresso machines
- arondio nespresso
- automatic nespresso
- barista machine nespresso
- barista nespresso machine
- bianco delicato nespresso
- bianco leggero nespresso
- big nespresso machine
- biggest nespresso machine
- breville nespresso
- breville nespresso machine
- breville nespresso vertuoplus
- buy nespresso vertuo
- café lungo nespresso
- cappuccino nespresso vertuo
- caramel cookie nespresso
- caramelito nespresso
- ciocattino nespresso
- cocoa truffle nespresso
- coffee corner nespresso
- compact nespresso
- congo nespresso
- creatista plus nespresso
- delonghi nespresso machine
- design nespresso machine
- digital nespresso machine
- dulsao nespresso
- elvazio nespresso
- essenza plus nespresso
- fancy nespresso machine
- first nespresso machine
- fortissio lungo nespresso
- giornio nespresso
1–40 of 256
Starbucks
12 branded search terms
- starbucks
- starbucks company
- starbucks cups
- starbucks drinks
- starbucks gift card
- starbucks matcha
- starbucks nespresso pods
- starbucks pods
- starbucks pumpkin spice
- starbucks tumbler
- starbucks unicorn frappuccino
- starbucks westgate
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