Brandwave

Acronis vs Carbonite:Which is more popular?

In September 2026, Acronis had more branded searches than Carbonite among cloud backup services in New Zealand. Acronis had about 230 branded searches, while Carbonite had 90. Acronis made up 16.1% of all cloud backup service searches we track, and Carbonite accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about cloud backup services, Acronis appeared in two of the five answers and Carbonite in none.

Among cloud backup services in New Zealand in September 2026

Who do people search for more?

Acronis, about 3 searches for every 1 for Carbonite

Acronis 230 searchesCarbonite 90 searches

Who does AI mention more?

Acronis, mentioned in 2 of 5 answers, Carbonite in 0

Acronis in 2 of 5Carbonite in 0 of 5

Who does AI recommend more?

Acronis, the only one of the two named

Acronis first in 2Carbonite never named

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Top cloud backup services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Acronis was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Carbonite did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. IDrive1st
  2. Backblaze2nd
  3. Acronis3rd
  4. Carbonite–
  5. CrashPlan–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Backblaze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • IDrive3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Acronis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Carbonite0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CrashPlan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cloud backup services

5 answers
  • Asked ChatGPT

    “Which cloud backup service should I use in New Zealand?”

    1. 1Backblaze
  • Asked ChatGPT

    “What are the best cloud backup services in New Zealand?”

    1. 1IDrive
    2. 2Backblaze
  • Asked ChatGPT

    “What's the best cloud backup service in New Zealand for business data protection?”

    1. 1Acronis
    2. 2Backblaze
  • Searched Google, AI Overview

    “best cloud backup service”

    1. 1IDrive
    2. 2Backblaze
    3. 3Acronis
  • Searched Google, AI Overview

    “business cloud backup”

    1. 1IDrive
    2. 2Backblaze

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Acronis or Carbonite more popular in search?

This chart shows how often people search Google for Acronis and Carbonite by name. Each line represents a brand's share of searches for all five cloud backup services we track, month by month, from searches in New Zealand.

Acronis and Carbonite among cloud backup services in New Zealand, by month

Share of searches by month for Acronis, Carbonite. The figures are in the table below the chart.

View monthly share of searches table
MonthBackblazeIDriveAcronisCarboniteCrashPlan
Oct 202536%36%21.5%4.5%2%
Nov 202533.3%40.7%19.8%4%2.3%
Dec 202538.3%38.3%16.2%4.5%2.6%
Jan 202637.3%37.3%15.8%7%2.5%
Feb 202632.5%40%16.7%7.5%3.3%
Mar 202631.5%38.7%21%5.6%3.2%
Apr 202632.2%39.7%19%5.8%3.3%
May 202627.8%41.7%20%7.8%2.6%
Jun 202638.3%38.3%14.9%5.8%2.6%
Jul 202636.4%36.4%17.4%6.8%3%
Aug 202638.1%38.1%14.3%5.6%4%
Sep 202641.3%33.6%16.1%6.3%2.8%

How has the Acronis and Carbonite comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand cloud backup services in September 2026?

2 changes
  1. In September 2026, Acronis gained share of searches among cloud backup services in New Zealand, from 14.3% to 16.1%.

  2. In September 2026, Carbonite gained share of searches among cloud backup services in New Zealand, from 5.6% to 6.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Acronis’ and Carbonite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Acronis

2 branded search terms

  • acronis
  • acronis image true

Carbonite

1 branded search term

  • carbonite

How the Brand Demand Index is measured

Other head-to-heads among cloud backup services

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