Somersby vs Zeffer:Which is more popular in New Zealand?
In October 2026, Somersby had more branded searches than Zeffer among cider brands in New Zealand. Somersby had about 2,300 branded searches, while Zeffer had 1,110. Somersby made up 18% of all cider brand searches we track, and Zeffer accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about cider brands, Zeffer appeared in four of the five answers and Somersby in two. Zeffer was mentioned before Somersby in three out of five answers.
Who do people search for more?
Somersby, about 2 searches for every 1 for Zeffer
Who does AI mention more?
Zeffer, mentioned in 4 of 5 answers, Somersby in 2
Who does AI recommend more?
Zeffer, named ahead of Somersby in 3 of 5 answers
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Top cider brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zeffer was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Somersby was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zeffer was listed before Somersby in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zeffer4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Morningcider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Paynter's Cider3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Good George2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Somersby2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Monteith's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Old Mout2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rekorderlig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Strongbow0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kopparberg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cider brands
5 answers
Asked ChatGPT
“Which cider brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cider brands in New Zealand?”
Asked ChatGPT
“What's the best cider brand in New Zealand for easy drinking?”
Searched Google, AI Overview
“cider brands nz”
Searched Google, AI Overview
“best cider nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Somersby or Zeffer more popular in search?
This chart shows how often people search Google for Somersby and Zeffer by name. Each line represents a brand's share of searches for all 12 cider brands we track, month by month, from searches in New Zealand.
Share of searches by month for Somersby, Zeffer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Good George | Somersby | Monteith's | Rekorderlig | Zeffer | Old Mout | Strongbow | Morningcider | Kopparberg | Isaac's | Paynter's Cider | Bulmers |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 47.8% | 12.1% | 17.8% | 5.4% | 9.9% | 2.1% | 1.1% | 1.9% | 1% | 0.43% | 0.36% | 0.07% |
| Dec 2025 | 43.2% | 13.5% | 19% | 6.5% | 10% | 2.5% | 1.1% | 2.6% | 0.53% | 0.69% | 0.37% | 0.05% |
| Jan 2026 | 36.2% | 12.5% | 26.3% | 6.7% | 9.3% | 3.2% | 1.6% | 2.1% | 1.2% | 0.49% | 0.41% | 0.08% |
| Feb 2026 | 37.2% | 13% | 26.1% | 5.6% | 9.6% | 3.2% | 1.3% | 2.2% | 0.93% | 0.41% | 0.52% | 0% |
| Mar 2026 | 34.3% | 13% | 24.4% | 6.6% | 10.6% | 3.4% | 1.7% | 2.5% | 2.6% | 0.48% | 0.38% | 0.1% |
| Apr 2026 | 38.3% | 13.8% | 22.4% | 6.9% | 8% | 3.9% | 1.7% | 2.8% | 1.4% | 0.43% | 0.32% | 0.11% |
| May 2026 | 38.7% | 11.4% | 26% | 7.4% | 7.3% | 3.5% | 1.8% | 1.8% | 1.3% | 0.32% | 0.32% | 0% |
| Jun 2026 | 38.7% | 13% | 22.8% | 7.6% | 8.4% | 3.9% | 1.9% | 1.9% | 1.2% | 0.4% | 0.27% | 0% |
| Jul 2026 | 41.8% | 12.1% | 20.8% | 7.7% | 8.1% | 3.5% | 2% | 2.4% | 1.2% | 0.23% | 0.23% | 0% |
| Aug 2026 | 39% | 12.3% | 19% | 7.6% | 12.2% | 4.2% | 1.9% | 2.3% | 0.87% | 0.22% | 0.22% | 0.11% |
| Sep 2026 | 36% | 14.7% | 19.4% | 8.5% | 9.9% | 3.5% | 4.3% | 1.7% | 1.1% | 0.4% | 0.3% | 0.2% |
| Oct 2026 | 34.4% | 18% | 17.8% | 11.6% | 8.7% | 4.3% | 2.1% | 1.6% | 0.78% | 0.39% | 0.23% | 0.08% |
How has branded search for Somersby and Zeffer changed in New Zealand over the last 12 months?
3 findings
- Somersby was ahead of Zeffer in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Somersby’s share of searches among cider brands in New Zealand moved from 12.1% to 18%, and its estimated monthly branded searches moved from 1.7K to 2.3K.
- Across the 12 months ending October 2026, Zeffer’s share of searches among cider brands in New Zealand moved from 9.9% to 8.7%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
How did search popularity change for New Zealand cider brands in October 2026?
3 changes
In October 2026, Rekorderlig overtook Zeffer to rank 4th among cider brands in New Zealand, with 11.6% of the searches.
In October 2026, Somersby overtook Monteith's to rank 2nd among cider brands in New Zealand, with 18% of the searches.
In October 2026, Zeffer lost share of searches among cider brands in New Zealand, from 9.9% to 8.7%.
How are Somersby’s and Zeffer’s branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Somersby’s and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cider brands
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